Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]](https://www.cognism.com/hubfs/cold-calling-statistics.png)
45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of the Cold Calling Report.
Sales

SUB1 Uses Cognism to Improve Data Quality by 80%
Learn how SUB1, a data centre developer, uses Cognism to enhance sales with accurate mobile phone data and generate pipeline revenue in the 7-figures.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on demand-generation

The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.