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Cold Calling
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.
Demand Generation
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation
How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
12 B2B Content Marketing Ideas to Drive Engagement in 2025
Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!
What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
24 Top B2B Marketing Tools For Successful Teams [2025]
Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.
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10 Revenue Growth Strategies to Increase Sales
Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.
