Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Sales
Cognism Drives SQLs for an Environmental Services Company
How an environmental services company uses Cognism to drive SQLs, identify and reach contacts quicker and conduct GDPR-compliant prospecting.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
Content Strategies for Expansion: Creating Regional Content
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
Lead Generation
How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on lead-generation
10 Ways to Generate Logistics Sales Leads [2025]
Discover the best strategies for generating logistics sales leads this year. This guide provides 10 actionable tips for boosting your sales pipeline.
15 Lead Enrichment Tools: List of the Best for 2025
Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!
Email Lead Generation Software: 15 Top Tools for 2025
Discover the top email lead generation software and tools to help you maintain a steady flow of qualified leads and improve your sales performance.
How to Generate Leads on LinkedIn: 2025 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.