Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![Direct Dial Phone Numbers in B2B Sales](https://www.cognism.com/hubfs/Direct%20Dial%20Phone%20Numbers%20-%20B2B%20Sales%20Guide_Card.png)
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
Sales
![Direct Dial Phone Numbers in B2B Sales](https://www.cognism.com/hubfs/Direct%20Dial%20Phone%20Numbers%20-%20B2B%20Sales%20Guide_Card.png)
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![Resource card for B2B marketing podcasts](https://www.cognism.com/hubfs/EN%20Blog%20Images/B2B%20marketing%20podcasts/B2B-marketing-podcast-resource-card.webp)
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
Lead Generation
![Free Leads: 12 Easy Ways To Get Them For Sales](https://www.cognism.com/hubfs/V1-New-blog-graphics-Resource-card.png)
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on lead-generation
![](https://www.cognism.com/hubfs/Resource%20card-B2B%20Saas%20Lead%20Generation%20Top%20Strategies%2c%20Tools%20and%20Tips_Resource%20card-compressed.jpg)
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
![](https://www.cognism.com/hubfs/Resource%20card-Email%20Marketing%20for%20Lead%20Generation%20How%20to%20Close%20More%20Deals-02-compressed.jpg)
Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
![](https://www.cognism.com/hubfs/pivot-lead-gen-demand-gen-card.png)
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
![](https://www.cognism.com/hubfs/JOMA%20Packaging_resource%20card.png)
How JOMA Packaging Uses Cognism for Targeted Outreach
JOMA Packaging uses Cognism's B2B database to segment target markets and identify target contacts. Read the case study to learn more.
![](https://www.cognism.com/hubfs/Blog%20graphics%20B2B%20Google%20Ads%20Strategy%20How%20to%20Generate%20Leads%20and%20Sales-02.png)
B2B Google Ads Strategy: How to Generate Leads and Sales
In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.
![](https://www.cognism.com/hubfs/b2b%20target%20audience_Resource%20card%20copy-1.png)
How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
![](https://www.cognism.com/hubfs/prospecting-vs-lead-generation-card.png)
Prospecting vs Lead Generation: What’s the Difference?
Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.