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Cold Calling
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
Mollie Improves Connect Rates by 80% With Cognism
Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.
Demand Generation
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation
How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
GDPR for B2B Marketing: Guide to Rules & Regulations (2025)
How does GDPR affect marketing? Read this guide for an overview of the latest rules and regulations with a checklist to ensure compliance in your business.
How to Build a B2B Marketing Funnel: Steps & Tips for 2025
What is a B2B marketing funnel? How do you create one, and how can you use it to generate more leads? Discover everything you need to know in this guide!
28 Content Marketing Tools Used by Cognism in 2025
Wondering what B2B content marketing tools Cognism uses to power its winning strategy? Click for the list of the best free and paid tools with insights!
What is Content Marketing? Strategy, Stages & Tips for 2025
Click to read this step-by-step content marketing guide! Inside, you’ll find an effective strategy and tips to engage and grow your B2B audience.
The Top 12 B2B Marketing Challenges In 2025
We talked to dozens of B2B marketing leaders, so you don't have to. Here are the top B2B marketing challenges plaguing the industry right now.
12 B2B Marketing Strategies to Catapult Your Growth (2025)
Looking for new B2B marketing strategies that work? Then you’ll want to read this guide! It’s packed with 12 of the best strategies from the experts.
Sparta Global Doubles Their ROI on Sales Tech With Cognism
With one seat, Cognism helped Sparta Global generate significant sales leads and double their ROI on sales enablement tech. Find out how!
