Cognism | Blog | Connect | Marketing (10)

Sales

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

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Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Sales

How to Successfully Run GTM Strategies in France

Marketing

12 B2B Marketing Trends and Predictions for 2025

Cold Calling

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Resource card graphic for buy phone database

Buy Phone Database: Direct Phone Lists In The US & EMEA

Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

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Sales

Creating Winning GTM Strategies for the UK Market

Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.

15 Best Lead Capture Software for Revenue Teams in 2025

Discover 15 top-rated lead capture software. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

View all Sales

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!

Content Strategies for Expansion: Creating Regional Content

Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

Lead Generation Companies & Services [+How to Choose]

13 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

What Are Targeted Leads? 10 Strategies and Steps for 2024

What Are Targeted Leads? 10 Strategies and Steps for 2025

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

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How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

The Ultimate B2B Marketing Tech Stack Used by Cognism

Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now. Click to see the ultimate B2B marketing tech stack.

How to Expand Your US Business in the UK: 11 Best Strategies

When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.

The 16 Best AI Marketing Tools Every B2B Team Must Use

What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.

7 Surefire Ways to Improve Your Marketing Campaigns

Discover 7 powerful strategies on how to improve your marketing campaign. Boost engagement and increase conversions with our actionable tips.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Updating Our SEO Strategy: Money Keywords

What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

6 Best Tools to Enrich Salesforce Data

Discover the six best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for your needs.