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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
How To Find Someone’s Phone Number [7 Ways]
How To Find Someone’s Phone Number [7 Ways]
Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.
Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

Sales

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
The best EMEA contact data provider
9 [Compared] Data Providers For The UK - Accurate Data
Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.
11 Proven Strategies to Increase B2B Sales
11 Proven Strategies to Increase B2B Sales in 2025
Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Resource card for B2B marketing podcasts
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
What is Drip Email Marketing_Resource card
What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
Email Marketing Campaigns v1-02
How to Create an Email Marketing Campaign + 12 Examples
Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

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Posts on marketing

Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
The Best Account Based Marketing Template (Ungated)
Need help with your ABM strategy? Download Cognism’s ungated account-based marketing template and boost your targeted account revenue! Click to read.
How to Manage a Marketing Campaign: a Step-by-step Guide
Your marketing campaign is an opportunity to grow your company’s recognition and sales. Learn how to manage a marketing campaign by reading our blog.
10 B2B Marketing Metrics & KPIs to Measure and Improve
The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.
Sales Funnel Leakage: How to Prevent and Fix It?
Learn how to prevent sales funnel leakage by identifying root causes and improving lead management practices.
What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.
SaaS Demand Generation for Turbocharged Growth
Revolutionise your marketing with our SaaS demand generation insights. Engage better and convert more. Click to read our comprehensive guide!
What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
Harnessing the Power of Intent Data: Q4 '23 at Cognism
Using Intent Data means your teams work smarter, not harder. Learn about the product developments we've been working on as we wrap up Q4 '23 at Cognism.

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