Cognism | Blog | Connect | Marketing (15)

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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Sales

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Social Selling Tools: 12 Best Platforms for B2B Sales

Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.

Using Generative AI for Sales: Steps for Effective Workflows

Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.

Mollie Improves Connect Rates by 80% With Cognism

Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

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Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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Lead Generation

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How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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B2B Google Ads Strategy: How to Generate Leads and Sales

In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.

How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.

Logistics Marketing for C-suite Decision Makers

Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?

Get Anyone’s Attention! Steal These LinkedIn Message Templates

Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.

B2B Brand Awareness: How to Craft Memorable Campaigns

How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.

Leads to Deals: How Marketing and Sales Can Work Together

It's the dream for any B2B company: sales and marketing teams working together, focused on shared goals. Read this blog to find out how to achieve it!

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

Ungated Content: Why It Brings in Better Leads

Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!