Cognism | Blog | Connect | Marketing (15)

News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

Account Based Marketing Software Top 16 Compared For 2023_Resource card

Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

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SEO Basics: The Ultimate SEO Guide for Beginners

Need help with the SEO basics? This beginner's guide to SEO has it all, from keyword research to on-page/off-page and tools. Click to start learning!

13 Best Lead Generation Strategies for Financial Advisors

From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads in 2023.

Lead Generation Data: Where to Get It From?

Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.

Intent Based Marketing: How to Target the Right Leads

Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.

How to Plan and Execute the Perfect Marketing Experiment

The best way to see if your marketing idea works is to try it! Read this blog to find out how to plan and execute the perfect marketing experiment.

Customer Adoption: The Process, Benefits and Key Metrics

The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.

The Ultimate Guide to the B2B Buyer’s Journey

Find out everything you need to know about the B2B buyer’s journey – what it is, how it works, and how you can use it to improve sales efficiency.

5 Best Google SEO Tips to Boost Your Content’s Rankings

Here are 5 best Google SEO tips to boost your content's rankings and attract more organic traffic. Click to see the tips.

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.