Cognism | Blog | Connect | Marketing (16)

News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

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Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

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Content Marketing for Lead Generation: How to Convert Leads in 2024

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

Data Efficiency & Consistency First: H1 '23 at Cognism

Data efficiency is the game, Cognism is the name! Learn more about our latest product updates and releases, and how we're leading with consistency.

Aligning Sales and Marketing - It’s Easier Than You Think!

Sales and marketing alignment is easier than you think! In this guide, we explain why it’s important for B2B teams and how to do it. Click to read.

How Kinaxis Generates More MQLs With Cognism

Global supply chain management software firm, Kinaxis, uses Cognism to generate 5.7% of its MQLs. Click to read the case study!

The Ultimate Guide to Content Distribution

This blog explains the different types of content distribution and teaches you how to build a strategy in five easy steps. A content marketing must-read!

What Is a Marketing Qualified Lead (MQL)?

What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.

The Ultimate Guide to Successful Trigger Marketing Campaigns

A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.

What Are Transactional Emails? 9 Examples for Closing Deals

Transactional emails are vital for increasing conversions, closing deals and retaining customers. Click to see 9 examples, courtesy of Dialpad.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.