Cognism | Blog | Connect | Marketing (17)

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Featured this month

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

V1-Cold-calling-statistics-resource-card

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

Outbound prospecting cold calling_Resource card

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

View all Cold Calling

Sales

v2-social-selling-tools-resource-card-67ed3698c052f

Social Selling Tools: 12 Best Platforms for B2B Sales

Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.

Using Generative AI for Sales: Steps for Effective Workflows

Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.

Mollie Improves Connect Rates by 80% With Cognism

Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

View all Sales

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

View all Demand Generation

Lead Generation

resource-card-quick-ways-to-generate-leads-in-sales-67ed38815bdd1

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

View all Lead Generation

The Compelling Reasons Expert.ai Switched to Cognism

Discover why Expert.ai chose Cognism for enhanced sales efficiency and data accuracy. Read their success story today!

7 Ways to Grow Your Email Marketing Database

What is an email marketing database? Why are they important? How do you grow and maintain one? In this blog, we'll answer all those questions and more.

16 Must-have Go to Market Tools and Software for 2025

Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!

The Beginner’s Guide to LinkedIn Advertising

From the basics of LinkedIn advertising to a step-by-step guide on how to set up an ads account, this blog covers it all. Click to read!

Speed to Lead & Diverting Data Decay: Q3 '23 at Cognism

Achieving speed to lead just got easier. Discover how our customers are maximising their ROI, all thanks to Enriched Cognism data in our quarterly update.

MQL vs SQL: Unpacking Differences and Driving Growth

Delve deeper into distinctions between MQL vs SQL to unearth insights and fuel business growth. Click to understand their role in marketing and sales.

Lead Automation: How It Grows the Sales and Marketing Funnel

Ever wondered how to make lead generation more efficient? The secret is sales lead automation. This article will tell you everything you need to know.

Customer Adoption: The Process, Benefits and Key Metrics

The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.