Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![The Ultimate Guide to Cold Calling in the UK](https://www.cognism.com/hubfs/V2-Resource-card-The-ultimate-guide.png)
The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
Sales
![What Is Cross-Functional Collaboration? Tips and Examples](https://www.cognism.com/hubfs/Featured%20banner-3.jpg)
What Is Cross-Functional Collaboration? Tips and Examples
Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![How to Build a Winning Content Strategy for Your Brand](https://www.cognism.com/hubfs/V1-Building-your-demand-%20Resource-card.png)
How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.
Lead Generation
![Free Leads: 12 Easy Ways To Get Them For Sales](https://www.cognism.com/hubfs/V1-New-blog-graphics-Resource-card.png)
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing
![](https://www.cognism.com/hubfs/The%20Easy%20Mode%20Framework_Resource%20card.png)
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
![](https://www.cognism.com/hubfs/Performance%20marketing%20strategy%20blog_Resource%20card-1.png)
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
![](https://www.cognism.com/hubfs/Tharsus%20case%20study-02.png)
Achieving Up To 60% Open Rates With Cognism’s Emails
Tharsus, the leading UK advanced manufacturer, uses Cognism’s verified email addresses to achieve up to 60% open rates. Click to read more!
![](https://www.cognism.com/hubfs/What%20Is%20Account-Based%20Engagement%20in%20Marketing%20(ABE)_Card.png)
What is Account Based Engagement? Strategy, Tracking & More
To measure ABM success, you must track engagement. In this article, we explore how you can leverage account based engagement for more marketing revenue.
![](https://www.cognism.com/hubfs/Frank%2c%20Bright%20%26%20Abel%20case%20study-02.png)
How Cognism's Salesforce Integration Saves Prospecting Time
London-based creative communications agency, Frank, Bright & Abel, uses Cognism’s Salesforce integration to cut prospecting time. Click to read more!
![](https://www.cognism.com/hubfs/StoreForce%20case%20study-02.png)
StoreForce See ROI from Cognism with 41% Positive Reply Rate
StoreForce, a Retail Operations management tool built by retailers for retailers, gains ROI from Cognism’s accurate email addresses. Click to read more!
![](https://www.cognism.com/hubfs/What%20is%20marketing%E2%80%99s%20role%20in%20sales%20enablement_Resource%20card.png)
Sales Enablement and Marketing: 5 Ways to Support Your Reps
Don’t be fooled by the name! Sales enablement is as much a marketing initiative as it is a sales one. Click to find out how marketing should support reps.