Cognism | Blog | Connect | Marketing (19)

News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

Account Based Marketing Software Top 16 Compared For 2023_Resource card

Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

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Increasing Lead Generation by 566% With Cognism

An award-winning mobile app development company uses Cognism to achieve a 566% increase in lead generation. Click to see the case study.

Reaching 800 Webinar Registrants With Cognism's Data

A growth driven marketing agency for the SaaS industry uses Cognism to reach 800 webinar registrations. Click to see the case study.

Accelerating Conversion Rates by 232% With Cognism

Ottawa's leading economic development agency uses Cognism to increase conversion rates by 232%. Click to see the case study.

Finding 1,800 New Prospects With Cognism's Premium Data

One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.

Executing a Scalable ABM Strategy With Cognism

A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.

Accelerating Qualified Lead Generation With Cognism’s Data

A global digital manufacturing firm used Cognism's premium data to accelerate qualified lead generation. Click to see the case study.

Booking 15 Monthly Meetings with Cognism

The Marketing Centre is a leading provider of part-time marketing directors. They booked 15 monthly meetings with Cognism’s platform. Read more!

Securing Deals With Enterprise Brands Using Cognism’s Data

Unite and Create is a creative agency. They have secured deals with global enterprise brands using Cognism's sales intelligence platform. Click to read!

Why Wavestone Chose Cognism to Fill Their Contact Data Gaps

Wavestone is a global management consulting firm. They chose Cognism’s sales intelligence tools to fill their contact data gaps and enable them to scale.