Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
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The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation

Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing

Securing Deals With Enterprise Brands Using Cognism’s Data
Unite and Create is a creative agency. They have secured deals with global enterprise brands using Cognism's sales intelligence platform. Click to read!

Why Wavestone Chose Cognism to Fill Their Contact Data Gaps
Wavestone is a global management consulting firm. They chose Cognism’s sales intelligence tools to fill their contact data gaps and enable them to scale.

The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.

Generating £500,000 in Opportunities With Cognism
Courts Design is an award-winning creative agency. They use Cognism's sales intelligence software to scale their sales, delivering £500k in opportunities.

Generating ROI in 8 Weeks With Intent Data & Direct Dials
Ultima is an IT and services company. They used Cognism's intent data to scale their sales, delivering ROI in just 8 weeks. Click to see the case study.

Increasing Recruitment Brand Awareness With Cognism
The Global President of RoboRecruiter explains how Cognism helped his business to generate leads and boost their brand. Click to see our case study.

How Reconomy Exceeded Engagement Targets With Cognism’s Data
Reconomy is a waste management solution. They used Cognism’s sales intelligence software to expand their target persona and exceed engagement targets.