Cognism | Blog | Connect | Marketing (22)

News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

Account Based Marketing Software Top 16 Compared For 2023_Resource card

Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

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Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!

How Ice Blue Sky Found Tech Leads With Cognism’s Data

A marketing agency used Cognism’s prospecting solution to help their technology clients find key decision-makers and better B2B leads. Click to read!

Supercharging Market Research With Cognism's B2B Data

Find out how Cognism's all-in-one prospecting solution and B2B lead generation delivered success to Fuller Research Group. Click to read their case study!

Engaging With Thousands of Global IT Leads With Cognism

Dennis Publishing is an award-winning UK media group. Find out how they used Cognism to find and engage with IT leads across the UK, USA and Europe.

7 LinkedIn Marketing Tips to Grow Your Business in 2024

LinkedIn is the world’s most popular business social network. Find out how to market effectively on LinkedIn with these 7 powerful tips from Voy Media!

How Hornetsecurity Engaged With 100k Prospects With Cognism

Presenting a new case study from one of Cognism's valued customers - Hornetsecurity, the leading email cloud security service. Click to find out more.

How Project36 partnered with Cognism to improve their B2B data and find senior-level prospects

We are pleased to launch a new case study from one of our valued partners - Project36, the global B2B marketing agency. Click to find out more.

Find Out How to Launch the Ultimate ABM Campaign

Cognism’s Complete ABM Playbook is available to download now! Learn how to launch the ultimate ABM campaign with our comprehensive guide.

How to Use Content to Close Deals: 5 Top Tips

We interviewed Tom Bangay, Director of Content at Juro. He gave us his top five content marketing tips for speeding up the sales cycle and closing deals.