Cold Calling
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales
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The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
Demand Generation
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation
Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Generating Closed-won Deals After 2 Months With Cognism
GWI are a leading audience targeting company. Find out how they used Cognism to calculate their TAM, save prospecting time and close deals faster.
HOLY COW 🐮: 5 Scaling Superpowers for Marketing Agencies is LIVE!
Explode your marketing agency's growth with how-to guides on account-based marketing (ABM), total addressable market (TAM) and intent data.
How Posted Social Achieved Instant ROI With Cognism
Find out how a digital marketing agency, Posted Social, uses Cognism to win new business & help clients with the best B2B digital marketing strategies.
Building a Quality B2B Database With Cognism
Find out how a gifting platform, Huggg, built a quality B2B database with Cognism’s prospecting tools. Click to read the case study!
Risks of Buying Lead Lists
To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.
Fulfilling Business Goals in Partnership With Cognism
A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.
Inbound Vs Outbound Marketing: How Are They Different? - Cognism
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
