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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
View all Cold Calling

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism
The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
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Account Based Marketing Software: Top 16 Compared (2025)
Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.
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The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
View all Demand Generation

Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
Introducing the Complete Content Marketing Playbook
Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!
How Ice Blue Sky Found Tech Leads With Cognism’s Data
A marketing agency used Cognism’s prospecting solution to help their technology clients find key decision-makers and better B2B leads. Click to read!
Supercharging Market Research With Cognism's B2B Data
Find out how Cognism's all-in-one prospecting solution and B2B lead generation delivered success to Fuller Research Group. Click to read their case study!
Engaging With Thousands of Global IT Leads With Cognism
Dennis Publishing is an award-winning UK media group. Find out how they used Cognism to find and engage with IT leads across the UK, USA and Europe.
How Hornetsecurity Engaged With 100k Prospects With Cognism
Presenting a new case study from one of Cognism's valued customers - Hornetsecurity, the leading email cloud security service. Click to find out more.
How Project36 partnered with Cognism to improve their B2B data and find senior-level prospects
We are pleased to launch a new case study from one of our valued partners - Project36, the global B2B marketing agency. Click to find out more.
How to Use Content to Close Deals: 5 Top Tips
We interviewed Tom Bangay, Director of Content at Juro. He gave us his top five content marketing tips for speeding up the sales cycle and closing deals.
How Launch Academy Grew Their Business With Cognism's Data
A new case study from one of Cognism's valued customers - Launch Academy, Canada’s leading tech incubator. Click to find out how Cognism helped them grow.
How Newable Built a GDPR-compliant Database With Cognism
We are pleased to launch a new case study from one of our valued customers - Newable, the diversified financial services company. Click for more.

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