Cognism | Blog | Connect | Marketing (24)

Sales

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

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Marketing

12 B2B Marketing Trends and Predictions for 2025

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

11 Human Resources (HR) Email List and Database Providers

Looking to build accurate HR email lists in the US, Europe and APAC? Here are the best tools to buy Human Resources Managers’ email addresses.

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

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Demand Generation

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card

What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

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Increasing Engagement Rates by 104% With Cognism

Sales Confidence is Europe's #1 Community for SaaS leaders. They used Cognism to generate leads and increase engagement rates. Click to see the case study.

Difference Between Inbound and Outbound Marketing

Learn the difference between inbound vs outbound marketing. Find out which is cheaper, produces higher quality leads, and enhances return on investment.