Cognism Connect
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Cold Calling
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
Lead Generation
18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing
27 Content Marketing Tools Used by Cognism in 2025
Wondering what B2B content marketing tools Cognism uses to power its winning strategy? Click for the list of the best free and paid tools with insights!
10 Ways to Generate Logistics Sales Leads [2025]
Discover the best strategies for generating logistics sales leads this year. This guide provides 10 actionable tips for boosting your sales pipeline.
10 B2B Content Marketing Ideas To Try In 2025
These 10 B2B content marketing ideas will take your strategy to another level. Click for insights into communities, videos, podcasts, TikTok and more.
How to Generate Leads on LinkedIn: 2025 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
What is Content Marketing? Strategy, Stages & Tips for 2025
Click to read this step-by-step content marketing guide! Inside, you’ll find an effective strategy and tips to engage and grow your B2B audience.
The Top 12 B2B Marketing Challenges In 2025
We talked to dozens of B2B marketing leaders, so you don't have to. Here are the top B2B marketing challenges plaguing the industry right now.
12 B2B Marketing Strategies to Catapult Your Growth (2025)
Looking for new B2B marketing strategies that work? Then you’ll want to read this guide! It’s packed with 12 of the best strategies from the experts.