Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Sales
25 Best Sales Enablement Tools for Revenue Teams in 2025
Discover 25 top-rated sales enablement platforms for 2025. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
Does EU Marketing Compliance Give You the Heebie-Jeebies?
Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!
Lead Generation
How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing
27 Content Marketing Tools Used by Cognism in 2025
Wondering what B2B content marketing tools Cognism uses to power its winning strategy? Click for the list of the best free and paid tools with insights!
10 Ways to Generate Logistics Sales Leads [2025]
Discover the best strategies for generating logistics sales leads this year. This guide provides 10 actionable tips for boosting your sales pipeline.
10 B2B Content Marketing Ideas To Try In 2025
These 10 B2B content marketing ideas will take your strategy to another level. Click for insights into communities, videos, podcasts, TikTok and more.
How to Generate Leads on LinkedIn: 2025 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
What is Content Marketing? Strategy, Stages & Tips for 2025
Click to read this step-by-step content marketing guide! Inside, you’ll find an effective strategy and tips to engage and grow your B2B audience.
The Top 12 B2B Marketing Challenges In 2025
We talked to dozens of B2B marketing leaders, so you don't have to. Here are the top B2B marketing challenges plaguing the industry right now.
12 B2B Marketing Strategies to Catapult Your Growth (2025)
Looking for new B2B marketing strategies that work? Then you’ll want to read this guide! It’s packed with 12 of the best strategies from the experts.