Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.
Sales
Creating Winning GTM Strategies for the UK Market
Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
Does EU Marketing Compliance Give You the Heebie-Jeebies?
Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!
Lead Generation
How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing
Poor Data Quality: Effect on B2B Teams and How to Fix
What is the cost of having poor B2B data quality for sales and marketing teams? Click to find out and to find a fix!
What is Domain Email Reputation? Steps to Check & Improve
Your domain reputation affects your email deliverability. Click to read how you can improve & maintain a healthy email reputation with quality B2B data.
The Ultimate Guide to C-Suite Marketing: Tips and Examples
Read Cognism's ultimate guide to C-suite marketing! It includes strategies, best practices and examples of effective marketing campaigns.
What is Saas Marketing? How to Do It Right in 2025
What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success this year. Click to read!
The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
10 Reasons Why CRM is the Key to Unlocking Business Growth
Workbooks CEO and CRM expert John Cheney gave us his 10 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.
What is Email Marketing Automation? Complete Strategic Guide
What is email marketing automation? Why use it? How do you set it up? These are all questions Cognism answers in this guide. Click to read!