Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
Sales

UpCloud Increases Opportunities by 100% With Cognism
Discover how UpCloud, a top cloud service provider, uses Cognism’s quality data to build valuable prospect lists and increase its opportunities by 100%.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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What Is Data Quality? Common Issues, Strategies & Best Tools
What is data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.

What Is Cross-Functional Collaboration? Tips and Examples
Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.

How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.

Data Decay & Degradation: The True Impact on Your Business
Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.

8 Account-Based Marketing Examples to Take Inspiration From
Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!

Mapping the B2B Buyer Journey: Strategies for Success in 2025
Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.

The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.