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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

How to Be a Successful SDR in DACH
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.
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Buy Phone Database: Direct Phone Lists In The US & EMEA
Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.
B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

Sales

Creating Winning GTM Strategies for the UK Market
Creating Winning GTM Strategies for the UK Market
Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.
Lead Capture Software
15 Best Lead Capture Software for Revenue Teams in 2025
Discover 15 top-rated lead capture software. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
How to Be a Successful SDR in DACH
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Does EU Compliance Give You the Heebie-Jeebies?
Does EU Marketing Compliance Give You the Heebie-Jeebies?
Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!
Content Strategies for Expansion: Creating Regional Content
Content Strategies for Expansion: Creating Regional Content 
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
GTM Strategies in France
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

Lead Generation

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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
Lead Generation Companies & Services [+How to Choose]
13 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
What Are Targeted Leads? 10 Strategies and Steps for 2024
What Are Targeted Leads? 10 Strategies and Steps for 2025
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing

Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
185 Email Subject Lines for Better B2B Sales (2025)
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.
How to Expand Your Business Into France: 9 Best Strategies
When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.
The Only Data Quality Checklist You Need for B2B Success
Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.
Lead Generation for IT & Technology Companies [13 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.
8 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 8 actionable tips to enhance your data organisation and improve your customer interactions.
Back to Basics, AI Search & More: Q2&3 '24 at Cognism
From new incremental data processes to AI Search, learn about what we've been working on to improve the Cognism experience in Q2&3 and beyond!
The Ultimate Guide to Contact Data Cleansing
Ensure your database is reliable with our guide to contact data cleansing. Discover the techniques and tools needed for accurate, up-to-date information.
How to Expand Your US Business into DACH: 9 Best Strategies
When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.

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