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News

Cognism Launches Sales Companion to Transform B2B Sales Prospecting

Cognism, Europe’s leading provider of B2B data and intelligence, is launching Sales Companion. A powerful new suite of sales and revenue operations tools.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

What is Account Based Marketing (ABM)? 2024 Strategic Guide

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

The Best CSO Email List On-Demand [2025]

Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.

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Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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What is Demand Marketing? Definition, Tips and FAQs

Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.

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Lead Generation

How to Generate Sales Leads for Your Business?

Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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Cognism Earns a Record 45 Badges in G2’s 2023 Summer Reports

Cognism received a record 45 badges in G2’s 2023 Summer Reports. Click to see the highlights, including high-performer awards in the UK and globally.

Frida Ottosson Joins Cognism as VP of US Sales

Boston-based Frida Ottosson has joined Cognism as VP of US Sales. Frida will lead Cognism’s 35-strong US sales team. Click to see the press release.

Richard Fye Appointed as CHRO of Cognism

Richard Fye, former People Leader at Datadog, joins Cognism as its new Chief Human Resources Officer (CHRO). Click to read the press release.

Cognism Earns 35 Badges in G2’s Spring 2023 Report

Cognism receives 35 badges in G2's Spring 2023 Awards and is nominated as the leader in 7 categories. Read the full press release here.

More Mobiles, Improved Functionality: Q4 '22 at Cognism

It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.

Cognism Signs Armed Forces Covenant

Cognism signs the Armed Forces Covenant, promising to treat ex-servicemen and women with the fairness and respect they deserve. Read our press release.

Cognism Earns 33 Badges in G2’s Winter 2023 Report

Cognism receives 33 badges in G2's Winter 2023 Awards, including earning the top spot in 12 categories. Read the full press release here.

Cognism Leads in 10 Categories in G2's Fall Awards 2022

Cognism leads in ten categories in G2's Fall 2022 Awards, including being voted number one for lead intelligence in the UK. Read the full press release.

Cognism is Now ISO 27701 Certified

Cognism has obtained its ISO 27701 accreditation, further strengthening its commitment to data privacy, security, and compliance. Click to learn more.