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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
View all Cold Calling

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism
The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
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The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Sales Data
What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
View all Demand Generation

Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on news
Cognism is Now ISO 27701 Certified
Cognism has obtained its ISO 27701 accreditation, further strengthening its commitment to data privacy, security, and compliance. Click to learn more.
Corporate Traveller Chooses Cognism for Compliant B2B Data
Corporate Traveller chooses Cognism for high-value, compliant UK prospect data. Click to read the press release!
G2 Names Cognism the UK's Best Sales Intelligence Solution
Cognism has won 15 G2 badges, including being voted number one in the UK for market intelligence and lead intelligence. Read the full press release.
Cognism Reaches One Million ‘Diamonds’ Milestone
We've verified over 1M ‘Diamond’ contacts since launching our exclusive phone-verified mobile data aka Diamond Data®. Read the full press release.
Cognism Acquires French Sales Prospecting Provider Kaspr
Cognism acquires Kaspr, a Paris-based sales prospecting provider, allowing the company to rapidly expand its database. Click to read the press release.
Sales Strategist Aaron Ross Joins Cognism in Advisory Role
World-renowned sales strategist and leading business author Aaron Ross joins Cognism as a non-executive director. Click to read the press release.
Cognism Ranked in Latka's 500 Fastest Growing Saas Companies
Where was Cognism ranked in this year's Latka500? Click to find out Cognism's place on the list of the fastest-growing global SaaS companies.
Cognism Kicks Off 2022 Securing $87.5 Million Investment
Cognism raises $87.5M Series C funding, with plans to solidify European leader position and accelerate growth in the US. Click to read the press release.
Cognism Certified SOC 2 Type II Compliant
Cognism has been certified as a Service Organization Control (SOC) 2 Type II compliant company. Click to see our press release.

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