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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism
The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
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The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Sales Data
What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on news

Cognism Launches a New Version of Its Platform
Cognism has launched Diamond Data! Read our press release to learn more about our updated platform and brand new phone-verified data offering.
Software Industry Veteran Phil Garlick Joins Cognism Board
Software and data industry veteran Phil Garlick joins the Cognism board! Read on to learn more about Phil's experience and our excitement.
Cognism and Ringover Team Up for Substantial Gains
Cognism and Ringover Group have announced an exciting new partnership that will offer their customers even more value. Click to see the press release.
Cognism Embeds Bombora Intent Data Into Prospect Database
Cognism, the globally compliant sales intelligence company, launches the latest version of its platform, embedding Bombora’s intent data. Read more!
Cognism Raises $12.5 Million as European Expansion Continues
Cognism announces it has raised $12.5 million in funding led by AXA Venture Partners and joined by Swisscom Ventures. Click to view the press release.
Cognism Makes Latka 250 Fastest Growing SaaS Company List
Cognism has been recognised as one of the fastest-growing global SaaS companies by bestselling author and podcast host Nathan Latka.
Cognism Enhances Its B2B Data Offering by Acquiring Ricochet
Cognism has acquired Ricochet, the outbound sales Chrome Extension. Click to view the press release, with quotes from CEOs James Isilay and Paul Smith OBE.
Cognism Acquires Signature Marketing Platform Mailtastic
Breaking news: Cognism has acquired the email signature marketing platform Mailtastic in seven-figure deal. Click to view our latest press release.
Cognism Raises $12m to Expand Across Europe
Cognism has raised $12M in funding with AXA Venture Partners, the venture capital fund that invests in high-growth technology companies. Click for more.

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