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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
View all Cold Calling

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism
The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
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The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Sales Data
What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
View all Demand Generation

Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on news
Peter Daffern Joins Cognism as a Non-executive Director
Cognism, the globally compliant prospecting solution leader, announces that Peter Daffern, former President of NetSuite, joins as a non-executive director.
James Hodson Joins Cognism as Chief Science Officer
Cognism is delighted to announce that James Hodson, , former Director of AI Research at Bloomberg, joined as its full-time Chief Science Officer.
Cognism Adds 20M Direct Dials for Europe and North America
Cognism, the GDPR-compliant B2B sales and marketing acceleration platform, has introduced 20 million direct dials for Europe and North America.
Cognism Makes Leap into ISO 27001 Accreditation
End-to-end sales acceleration platform Cognism has made a commitment to its rapid growth and data security by securing ISO 27001 accreditation.
Cognism Raises $10m to Move Sales From an Art to a Science
Cognism raises $10m in Series B funding, bringing its total funding to just over $16.5m. Click to view the press release.
Cognism Offsite - Hvar 2019
On Friday 21st June, Team Cognism decamped from their offices in the UK, Croatia and Macedonia, and travelled to Hvar, Croatia. Read our round-up.
Cognism Adds Direct Dial Data for the United States
Cognism, the B2B sales acceleration and revenue generation platform, has introduced direct dial data for the United States with immediate effect.
Introducing the New Cognism Brand
Cognism is proud to unveil a new and major rebrand. The new branding is designed to reflect our rapid and continued growth and our ever-evolving journey.
Cognism Raised £2.8M in Funding
Cognism announces that it has raised £2.8 million in a funding round from investors including Oliver Wyman, the leading global consultancy firm.

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