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Sales

How to Create an Effective Sales Incentive Plan

The behaviours you incentivise are the behaviours you get. So how do you build an effective sales incentive plan for your team? Read here!

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Sales

All You Need to Know to Succeed as an SDR in France

Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Sales

How to Successfully Run GTM Strategies in France

Cold Calling

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

27 Cold Calling Tips & Techniques to Transform Your Strategy

Tired of your B2B sales calls going nowhere? Go from cold to gold with Cognism’s list of cold-calling tips and techniques. Click to read!

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Sales

11 Proven Strategies to Increase B2B Sales in 2025

Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

View all Sales

Demand Generation

Resource card for B2B marketing podcasts

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

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Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

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9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

The Ultimate Guide to Video Prospecting in Sales

Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.

What is Sales Automation? Guide to More Productive Sales

Discover how AI technology can automate sales tasks, saving time and effort. Click to explore examples and learn more about the sales automation process.

Enterprise Selling: Guide to Closing 6-figure Deals (2025)

Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips, how to implement an effective selling process & more!

C-suite Selling: 7 Tips to Win Over Decision-makers

C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.

WhatsApp for Sales: The Next Outbound Channel?

WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.

UserEvidence Boosts Cold Calling Pipeline 33% With Cognism

UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.

The Only Cold Calling Script You Need for Software Sales

See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.

14 Cold Email Templates to Skyrocket Your Pipeline

Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.