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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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Cold Calling Scripts: Hub of the Best Templates for 2025
Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

10 Revenue Growth Strategies to Increase Sales
10 Revenue Growth Strategies to Increase Sales
Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.
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12 of the Best Sales Tactics to Close More Deals in 2025
Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!
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Sales Automation Software: 24 Top Tools for 2025
What are sales automation tools & how can they help simplify how your team sells? Click to read our guide & see the best automation software of the year.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
View all Demand Generation

Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

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Posts on outbound
Detaching From the Outcome: How to Regain Your Cold Calling Mojo
Psychology has always been a crucial part of sales. What is the winning mindset? The key is to detach from the outcome.
Dialler Heavy Cadence: Book Meetings on the Phone in 15 Days
If you're an SDR who likes to hit the phone, Cognism's dialler heavy cadence is for you! Includes tips, touchpoints and templates. Click to see it!
7 Strategies to Beat a Summer Sales Slump
Summer months are hard for salespeople. Decision-makers are on holiday and deals can slow to a halt. Here are 7 strategies to beat the summer slump.
Why Cold Calling is Killing Your Mojo (and How to Get It Back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Speeding Up Outbound With Cognism
An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.
A Smooth Introduction to B2B Outbound Sales
We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.
3 Avoidable Mistakes Sales Leaders Make While Ramping SDRs
If your SDR training program is ad hoc, you may be sleepwalking into traps that hamper reps' development. Learn how to avoid them once and for all.
Exceeding Targets From Home: a Guide to Remote Sales Management (2022)
The landscape of sales is changing, and you need to change with it! Cognism's whitepaper will help you become a better remote manager. Click to download.
10 Top SDR Tips and Strategies for Winning Sales
Learn 10 top tips for SDRs to help you close sales. We asked six experienced SDRs and BDR about strategies that work for them.

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