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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of the Cold Calling Report.
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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
View all Cold Calling

Sales

What is Account Based Marketing (ABM)? 2024 Strategic Guide
What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
CAO email list providers
9 Chief Accounting Officer (CAO) Email List Providers [Compared]
Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.
CSO email list providers
The Best CSO Email List On-Demand [2025]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
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What is Demand Marketing? Definition, Tips and FAQs
Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.
View all Demand Generation

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
15+ Best B2B Leads Database Providers to Try in 2024
15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on revenue-operations
CRM Cleaning: How to Clean Your Business Data
Keeping your CRM data clean is vital for effective business operations. Read our guide to get essential tips and techniques for CRM cleaning.
Data Hygiene Checklist: Ensure Your Data is Clean & Reliable
Tired of dirty data wrecking your pipeline? We’ve got the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips!
8 Revenue Operations Metrics for Driving Business Growth
Discover the key revenue operations metrics to propel your business growth. This guide breaks down the essential KPIs to track.
RevOps vs. Sales Ops: What’s the Difference?
Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.
Enterprise Tech Stacks: The Ultimate Guide
Unlock business growth with the right enterprise tech stack. Our comprehensive guide covers tools, technologies, and strategies for maximum efficiency.
8 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 8 actionable tips to enhance your data organisation and improve your customer interactions.
How Openprise Uses Cognism to Maximise Outbound Efforts
Find out how RevOps platform Openprise uses Cognism and AI to maximise its outbound efforts. Click to read the case study.
How to Create A Sales Territory Plan [Guide + Examples]
Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.
Creating A Data-Driven Strategy: Optimising Your GTM Motion
Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!

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