Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![Cold-Calling-Resource-card](https://www.cognism.com/hubfs/Cold-Calling-Resource-card.jpg)
What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
Sales
![8 ABM examples to inspire you!](https://www.cognism.com/hubfs/8%20ABM%20examples%20to%20inspire%20you!-02.png)
8 Account-Based Marketing Examples to Take Inspiration From
Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![The Top B2B Marketing Podcasts](https://www.cognism.com/hubfs/The%20top%20B2B%20marketing%20podcasts_Resource%20card-1.png)
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
Lead Generation
![Free Leads: 12 Easy Ways To Get Them For Sales](https://www.cognism.com/hubfs/V1-New-blog-graphics-Resource-card.png)
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales
![](https://www.cognism.com/hubfs/8%20ABM%20examples%20to%20inspire%20you!-02.png)
8 Account-Based Marketing Examples to Take Inspiration From
Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!
![](https://www.cognism.com/hubfs/Account%20Based%20Marketing%20Software%20Top%2016%20Compared%20For%202023_Resource%20card.png)
Account Based Marketing Software: Top 16 Compared (2025)
Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.
![](https://www.cognism.com/hubfs/Account-based-marketing.png)
What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
![](https://www.cognism.com/hubfs/V1-New-blog-graphics-Resource-card.png)
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
![](https://www.cognism.com/hubfs/The%20ultimate%20guide%20to%20the%20B2B%20buyer%E2%80%99s%20journey_Card-compressed.jpg)
Mapping the B2B Buyer Journey: Strategies for Success in 2025
Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.
![](https://www.cognism.com/hubfs/V2-%20New%20blog%20resource%20card.png)
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
![](https://www.cognism.com/hubfs/Resource%20card-Email%20funnel_Card.png)
Email Funnel: Strategy, Examples and Template
Discover how to align your email funnel with your customer journey for faster conversions. This guide covers the definition & strategy with examples!