Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
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The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
Sales
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What Is Cross-Functional Collaboration? Tips and Examples
Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
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How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.
Lead Generation
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Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales
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185 Email Subject Lines for Better B2B Sales (2025)
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.
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9 Email Sequence Examples From B2B Sales Experts
Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!
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How to Expand Your Business Into France: 9 Best Strategies
When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.
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11 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.
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The Only Data Quality Checklist You Need for B2B Success
Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.
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8 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 8 actionable tips to enhance your data organisation and improve your customer interactions.
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Must Know Business Terminology: Glossary of 70 Sales Terms
Stay at the forefront of B2B sales and talk the talk with this list of popular business terminology. Click to see 70 must-know sales terms from Cognism!