Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales

Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation

How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

How Cognism Helps demandDrive Generate 200 Meetings a Week
Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

RevOps vs. Sales Ops: What’s the Difference?
Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.

PerformanSe Obtained Contacts They Wouldn’t Otherwise Have
Find out how PerformanSe, a specialist in soft skills and assessment sciences, uses Cognism to detect new opportunities and obtain targeted contacts.

12 of the Best Sales Tactics to Close More Deals in 2025
Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!
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How Social Selling on LinkedIn Can Fuel Your Pipeline + Tips for 2025
Scale revenue with social selling on LinkedIn. Uncover everything you need to know, from tips, best practices, tools and more. Click to read!
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Enterprise Selling: Guide to Closing 6-figure Deals (2025)
Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips, how to implement an effective selling process & more!

9 Marketing Directors' Email List Providers [2025]
Looking for marketing managers and directors' email lists in the US, Europe and APAC? See the best providers to find marketing executives' email addresses.