Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
Lead Generation
18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales
What is Sales Enablement? The Ultimate Guide
Sales enablement is what sets high-performing sales teams apart. Find out what it is and how to implement it in this ultimate guide.
Demystifying Allbound Sales: A Comprehensive Guide
Enter the world of allbound sales - combining the best of inbound and outbound tactics. Discover the future of sales - click to read our guide!
The Ultimate Guide to the B2B Buyer’s Journey
Find out everything you need to know about the B2B buyer’s journey – what it is, how it works, and how you can use it to improve sales efficiency.
7 Sales Mistakes Every Rep Must Avoid (and How to Fix Them)
In B2B sales, solutions matter more than problems. Find out how to fix the most common sales mistakes with Ryan Reisert, founder of Phone Ready Leads™.
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
Inspiring Sales Teams: 84 Motivational Sales Quotes
Fuel your sales success with these 84 motivational sales quotes. Inspire your sales team and elevate your sales game today. Click to see the quotes!
What Makes a Great Junior Sales Representative?
Use this 10-point checklist to make sure you’re hiring the very best junior sales reps for the job. A guest blog by Dialpad.