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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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Cold Calling Scripts: Hub of the Best Templates for 2025
Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
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The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
demandDrive Case Study
How Cognism Helps demandDrive Generate 200 Meetings a Week
Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
View all Demand Generation

Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
Closing Sales Demos Made Easy: 8 Expert Tips
Get pro advice from Cognism’s Account Executives on how to close a sales demo. Nail your demos with these actionable tips - click to read.
The Ultimate Guide to Delivering an Effective Sales Pitch
Discover how to create a perfect sales pitch! Our guide includes top tips, best practices, real-life examples and advice from sales coach Aaron Ross.
8 Proven Strategies for Successful SDR Onboarding
Unlock the 8 secrets to successful SDR onboarding, from setting KPIs to career progression. Find out how to ramp up faster and improve performance.
Sales Process: Close More Deals in 8 Easy Steps!
Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!
How to Close Sales Deals Like a Pro: 8 Tips and Strategies
Check out our tips on closing sales deals and getting more wins for your team. Featuring an 8-step process and 10 of the best deal-closing techniques.
Creating a Winning Sales Prospecting List
Want to generate more leads that convert? Start by building a sales prospecting list. Discover how with our step-by-step guide & free downloadable template
Sales Leadership: How to Ace Your First 90 Days
How can you prepare for a new sales leadership position, establish quick wins and plan for long-term success? Read our guide and get our checklist!
The Importance of the Qualitative Mindset in Sales
Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.
12 Winning Sales Competition Ideas to Inspire Your Team
Discover 12 inspiring sales competition ideas for SDRs, AEs and teams. Read this blog for detailed strategies and their unique benefits.

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