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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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Sales

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Prospecting Automation: Cracking the Code for More Sales

What is sales prospecting automation? Click to read this guide and learn how to use it to streamline your B2B sales process.

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Best List Building Software: Our Top 10 Picks for 2025

Tired of spending way too much time building lead lists? Here's a list of the best tools for list building with a comparison of features & pricing.

What is Sales Automation? Guide to More Productive Sales

Discover how AI technology can automate sales tasks, saving time and effort. Click to explore examples and learn more about the sales automation process.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

11 Best AI Lead Finders for 2025

Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.

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How Kinaxis Generates More MQLs With Cognism

Global supply chain management software firm, Kinaxis, uses Cognism to generate 5.7% of its MQLs. Click to read the case study!

Closing Sales Demos Made Easy: 8 Expert Tips

Get pro advice from Cognism’s Account Executives on how to close a sales demo. Nail your demos with these actionable tips - click to read.

The Ultimate Guide to Delivering an Effective Sales Pitch

Discover how to create a perfect sales pitch! Our guide includes top tips, best practices, real-life examples and advice from sales coach Aaron Ross.

How to Close Sales Deals Like a Pro: 8 Tips and Strategies

Check out our tips on closing sales deals and getting more wins for your team. Featuring an 8-step process and 10 of the best deal-closing techniques.

Sales Leadership: How to Ace Your First 90 Days

How can you prepare for a new sales leadership position, establish quick wins and plan for long-term success? Read our guide and get our checklist!

Accelerating Sales Efficiency with Cognism’s Diamond Data®

Henderson Scott, the global talent partner for digital professionals, uses Cognism’s Diamond Data® to accelerate lead generation. Click to read more!

DACH Data Provider: Why Certifaction Chose Cognism

Switzerland-based start-up Certifaction chose Cognism as its DACH data provider, gaining 300 leads in its first few weeks. Click to read the case study!

How to Stop Getting Ghosted by Prospects: 6 Proven Tactics

What can you do when a good prospect turns into a ghost? Find out how to bring your closed-lost deals back to life with Cognism's guide to ghosting!

Slalom Generates $400k of Opportunities With Cognism

Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!