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News

Cognism Launches Sales Companion to Transform B2B Sales Prospecting

Cognism, Europe’s leading provider of B2B data and intelligence, is launching Sales Companion. A powerful new suite of sales and revenue operations tools.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

What is Account Based Marketing (ABM)? 2024 Strategic Guide

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

The Best CSO Email List On-Demand [2025]

Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.

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Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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What is Demand Marketing? Definition, Tips and FAQs

Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.

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Lead Generation

How to Generate Sales Leads for Your Business?

Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How AI Can Speed Up Your Sales Workflow? 8 Ways To Use It

Discover how AI can enhance your sales workflow! This guide outlines eight ways to streamline processes, boost productivity and close deals faster.

10 Best Sales Acceleration Tools To Use in 2025

Here's a list of sales acceleration tools sales leaders and SDRs have tested at Cognism and recommend for any mid-market and enterprise company.

Get CTO Email Lists On Demand [9 Vendors Compared]

Looking to build accurate CTO email lists in the US, Europe and APAC? Here are the best tools to find Chief Technology Officers’ email addresses.

10+ Sales Pipeline Management Tools [+Tips]

Try these sales pipeline management tools to close more deals and improve your selling. See which software is best for your teams.

8 Best Chief Marketing Officers (CMO) Email List Providers [2025]

Looking to build accurate CMO email lists in the US, Europe and APAC? Here are the best providers to find marketing leaders' email addresses quickly.

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

12 Sales Triggers to Convert Leads Faster

Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins!

10 Best IT Decision-Makers Email List Providers [2025]

Want to build accurate IT decision-makers' email lists in the US, Europe and APAC? Here are the best providers to find technology leaders' email addresses.