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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Cold Calling

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Sales

What is Sales Data? Types, Tools, and Uses for B2B Teams

What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

The 10 Best AI Sales Tools Every B2B Team Must Use

The 12 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

11 Best AI Lead Finders for 2025

Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.

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14 Ways to Increase Your Sales Conversion Rate

Get 14 top tips for increasing your sales conversion rate, including a mix of inbound and outbound strategies! Click to read Novocall's guest blog.

7 Essential Tips for Scaling Sales - Fast

Want actionable tactics to scale your sales team? Then check out this guide! We’ve outlined the steps to rapidly scaling sales.

Closing 60% of Deals with Cognism’s Mobile Data

OneUp Sales, a celebrated sales productivity software, uses Cognism’s mobile numbers to close 60% of its deals. Click to read more!

Booking 60% of Outbound Meetings from Cognism’s Data

A top B2B VoC software brand uses Cognism to increase its mobile connection rate and book 60% of its outbound meetings. Click to read more!

How to Be a Successful Sales Rep: Tips From B2B Sales Leaders

We’ve compiled a list of the top skills that all successful sales reps share. Click on this blog to get tips for new SDRs and SDR managers alike.

Email Prospecting: 4 Templates That Drive Sales

We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.

B2B Sales Cold Calling Script: Prospect Into B2B Companies

Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!

Prospecting Made Easy With Cognism’s Mobile Numbers

Promon, the well-regarded software helping keep apps secure, uses Cognism to save 10 hours of time per week. Click to read the case study!

B2B Prospecting Cadence: Book Meetings With Leads in 30 Days

Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.