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Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How Cognism Helps demandDrive Generate 200 Meetings a Week

Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

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Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

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What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

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Finding 1,800 New Prospects With Cognism's Premium Data

One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.

How Cognism Beats All Benchmarks For Comply Advantage

An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.

Creating £5.8 Million of Pipeline in One Day With Cognism

A fast growing EdTech company achieved £5.8 million of pipeline in one day with Cognism. Click to see the case study.

Building a Qualified Sales Pipeline With Cognism’s Data

A well-established recruitment and apprenticeships company use Cognism's actionable data to build a qualified sales pipeline. Click to see the case study.

28 Opportunities Created in 6 Months With Cognism's Data

A UK-based software company used Cognism’s sales intelligence platform to create 28 warm opportunities in 6 months. Click to see the case study.

How Cognism’s Diamond Data® Generated $125k for Keboola

Keboola is a fast-growing software company. They have generated $125k in the pipeline from Cognism's Diamond Data®. Learn more about Keboola case study!

Generating 25 Daily Webinar Registrants With Cognism

Netradar is a European telecommunications company. They generated 25 daily webinar registrants with Cognism's data. Click to read their case study!

A Week in the Life of an Account Executive

Our top AE of Q3 2021, Catherine Gardner, told us about the week in the life of an Account Executive. Read on to get her top B2B sales insights.

4 Things Sales Leaders Should Be Prepping for in 2023

We looked into our crystal ball, and we saw 4 things that will have a big impact on B2B sales in 2023. Click to see Cognism's round-up for sales leaders.