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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Cold Calling

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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Sales

26 Best Sales Tools & Software Used by B2B Sales Leaders

Looking for the best B2B sales tools? This comprehensive list highlights 26 essential software solutions to enhance your sales process.

The +1 Every Salesperson Needs: Q1 '25 at Cognism

We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.

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Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Lead Generation

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

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Closed 5 Deals in 6 Months With Cognism’s Premium Data

Accountancy Cloud is an award-winning accountancy firm. They closed 5 deals in 6 months with Cognism. Click to see the case study.

Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn

Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.

Why Wavestone Chose Cognism to Fill Their Contact Data Gaps

Wavestone is a global management consulting firm. They chose Cognism’s sales intelligence tools to fill their contact data gaps and enable them to scale.

Verified B2B Mobile Numbers Database | Diamond Data®

Use manually-verified B2B mobile phone data aka Diamond Data®. Transform your B2B sales team and connect with ideal-fit customers. Find out more!

Generating £500,000 in Opportunities With Cognism

Courts Design is an award-winning creative agency. They use Cognism's sales intelligence software to scale their sales, delivering £500k in opportunities.

Generating ROI in 8 Weeks With Intent Data & Direct Dials

Ultima is an IT and services company. They used Cognism's intent data to scale their sales, delivering ROI in just 8 weeks. Click to see the case study.

Building a Sales Pipeline With Cognism Interactive

A UK-based creative agency used Cognism Interactive to find and engage with prospects worth £200-500k in revenue. Click to see our case study.

Speeding Up Outbound With Cognism

An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.

A Smooth Introduction to B2B Outbound Sales

We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.