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Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How Cognism Helps demandDrive Generate 200 Meetings a Week

Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

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Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

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What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

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Learn how to handle objections on your B2B cold calls

Cognism has launched our latest whitepaper. Learn how to handle objections on your B2B cold calls with our Cold Calling Objection Handling Playbook!

Increasing Engagement Rates by 104% With Cognism

Sales Confidence is Europe's #1 Community for SaaS leaders. They used Cognism to generate leads and increase engagement rates. Click to see the case study.

Growing Pipeline by 500% With Cognism

The leading experts in customer engagement technology use Cognism to grow their pipeline by 500%. Click to read the case study.

10 ways to improve your cold calling strategy

Cold calling is still a fast, cost-effective and powerful part of the sales process. A cold calling strategy is essential. Here’s how to improve yours.