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Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How Cognism Helps demandDrive Generate 200 Meetings a Week

Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

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Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

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What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

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B2B Technology: How to Buy Guide for 2025

Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!

How RevOps Automation Can Transform Your Sales Pipeline

RevOps automation is revolutionising sales pipelines. Learn how to leverage this innovative approach to enhance performance and drive results.

Sparta Global Doubles Their ROI on Sales Tech With Cognism

With one seat, Cognism helped Sparta Global generate significant sales leads and double their ROI on sales enablement tech. Find out how!

27 Sales Podcasts You Need to Add to Your Playlist in 2025

Looking for the best B2B sales podcasts of 2025? We've curated a list that everyone in sales needs to subscribe to. Click to see all 27!

Enterprise Tech Stacks: The Ultimate Guide

Unlock business growth with the right enterprise tech stack. Our comprehensive guide covers tools, technologies, and strategies for maximum efficiency.

The 11 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.

16 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 16 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2025

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.