Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales

26 Best Sales Tools & Software Used by B2B Sales Leaders
Looking for the best B2B sales tools? This comprehensive list highlights 26 essential software solutions to enhance your sales process.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation

How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

9 Email Sequence Examples From B2B Sales Experts
Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!

Transform Your Sales Calls: 10 Actionable Tips for Success
Ready to elevate your calls? This guide offers actionable sales call tips to boost your sales performance and engagement with innovative software.
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Multithreading Sales: Guide to Closing Big Deals Fast
Learn the multithreading sales approach to hit quota & boost sales with this guide. Click to discover actionable tips & advantages for your B2B team!

15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How AI Can Speed Up Your Sales Workflow? 8 Ways To Use It
Discover how AI can enhance your sales workflow! This guide outlines eight ways to streamline processes, boost productivity and close deals faster.

10 Best Sales Acceleration Tools To Use in 2025
Here's a list of sales acceleration tools sales leaders and SDRs have tested at Cognism and recommend for any mid-market and enterprise company.

Get CTO Email Lists On Demand [9 Vendors Compared]
Looking to build accurate CTO email lists in the US, Europe and APAC? Here are the best tools to find Chief Technology Officers’ email addresses.