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News

Cognism Launches Sales Companion to Transform B2B Sales Prospecting

Cognism, Europe’s leading provider of B2B data and intelligence, is launching Sales Companion. A powerful new suite of sales and revenue operations tools.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of the Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

What is Account Based Marketing (ABM)? 2024 Strategic Guide

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

The Best CSO Email List On-Demand [2025]

Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.

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Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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What is Demand Marketing? Definition, Tips and FAQs

Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.

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Lead Generation

How to Generate Sales Leads for Your Business?

Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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What is Sales Acceleration? Strategies for Rapid Growth

Boost your business’s growth with Cognism’s top sales acceleration strategies. Discover practical tips for enhancing your process and driving success.

12 Best AI Sales Agents for 2025

Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.

14 Best B2B Sales Prospecting Tools and Software for 2025

Discover this year's top B2B sales prospecting tools. Our thorough guide includes benefits, key features and pricing to help you make an informed choice.

9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

AI for Sales Prospecting: The Ultimate Guide

Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.

AI for B2B Lead Generation: The Ultimate Guide

Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!

The Ultimate Guide to Contact Data Cleansing

Ensure your database is reliable with our guide to contact data cleansing. Discover the techniques and tools needed for accurate, up-to-date information.

The 11 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.