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Sales

How to Create an Effective Sales Incentive Plan

The behaviours you incentivise are the behaviours you get. So how do you build an effective sales incentive plan for your team? Read here!

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Sales

All You Need to Know to Succeed as an SDR in France

Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Sales

How to Successfully Run GTM Strategies in France

Cold Calling

What is Cold Calling? Biggest Challenges Solved + Resources

Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!

All You Need to Know to Succeed as an SDR in France

Moving your SDR team into France? Or you're a new rep working in France? Here's your playbook for successful prospecting in France.

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

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Sales

8 Account-Based Marketing Examples to Take Inspiration From

Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!

Account Based Marketing Software Top 16 Compared For 2023_Resource card

Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.

What is Account Based Marketing (ABM)? 2024 Strategic Guide

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

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Demand Generation

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

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Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

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Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

From new incremental data processes to AI Search, learn about what we've been working on to improve the Cognism experience in Q2&3 and beyond!

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.

Harnessing the Power of Intent Data: Q4 '23 at Cognism

Using Intent Data means your teams work smarter, not harder. Learn about the product developments we've been working on as we wrap up Q4 '23 at Cognism.

Cognism Earns a Record 75 Badges in G2’s 2024 Winter Reports

Cognism received a record 75 badges in G2’s 2024 Winter Reports. Click to see the highlights, including high-performer awards in the UK and globally.

Speed to Lead & Diverting Data Decay: Q3 '23 at Cognism

Achieving speed to lead just got easier. Discover how our customers are maximising their ROI, all thanks to Enriched Cognism data in our quarterly update.

Cognism Hires New CFO and Appoints Pete Daffern as Chair of the Board

Cognism hires Jennifer Grunebaum as its new CFO. In tandem, Pete Daffern has been appointed Chair of the Board. Click to read the press release.

Data Efficiency & Consistency First: H1 '23 at Cognism

Data efficiency is the game, Cognism is the name! Learn more about our latest product updates and releases, and how we're leading with consistency.

Cognism Earns a Record 45 Badges in G2’s 2023 Summer Reports

Cognism received a record 45 badges in G2’s 2023 Summer Reports. Click to see the highlights, including high-performer awards in the UK and globally.