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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
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10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
Toucan Case Study
Toucan Saved 40% Simplifying Their Tech Stack With Cognism
Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
The Ultimate Guide to C-Suite Marketing: Strategies and Best Practices
The Ultimate Guide to C-Suite Marketing: Tips and Examples
Read Cognism's ultimate guide to C-suite marketing! It includes strategies, best practices and examples of effective marketing campaigns.
View all Demand Generation

Lead Generation

Resource card-How to Find Someone’s Email on LinkedIn for B2B Business_Resource card copy (1)
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics You Need to Know_Resource card
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on news
Back to Basics, AI Search & More: Q2&3 '24 at Cognism
From new incremental data processes to AI Search, learn about what we've been working on to improve the Cognism experience in Q2&3 and beyond!
Finding Efficiency in Every Workflow: Q1 '24 at Cognism
Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.
Harnessing the Power of Intent Data: Q4 '23 at Cognism
Using Intent Data means your teams work smarter, not harder. Learn about the product developments we've been working on as we wrap up Q4 '23 at Cognism.
Cognism Earns a Record 75 Badges in G2’s 2024 Winter Reports
Cognism received a record 75 badges in G2’s 2024 Winter Reports. Click to see the highlights, including high-performer awards in the UK and globally.
Speed to Lead & Diverting Data Decay: Q3 '23 at Cognism
Achieving speed to lead just got easier. Discover how our customers are maximising their ROI, all thanks to Enriched Cognism data in our quarterly update.
Cognism Hires New CFO and Appoints Pete Daffern as Chair of the Board
Cognism hires Jennifer Grunebaum as its new CFO. In tandem, Pete Daffern has been appointed Chair of the Board. Click to read the press release.
Data Efficiency & Consistency First: H1 '23 at Cognism
Data efficiency is the game, Cognism is the name! Learn more about our latest product updates and releases, and how we're leading with consistency.
Cognism Earns a Record 45 Badges in G2’s 2023 Summer Reports
Cognism received a record 45 badges in G2’s 2023 Summer Reports. Click to see the highlights, including high-performer awards in the UK and globally.
Frida Ottosson Joins Cognism as VP of US Sales
Boston-based Frida Ottosson has joined Cognism as VP of US Sales. Frida will lead Cognism’s 35-strong US sales team. Click to see the press release.

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