Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![Sales Call Prep: 6 Things to Do Before Every Cold Call](https://www.cognism.com/hubfs/Sales%20Call%20Prep-%206%20Things%20to%20Do%20Before%20Every%20Cold%20Call%20Brief_Resource%20card.png)
6 Tips to Win at Sales Call Planning
Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!
Sales
![WhatsApp Sales: The Next Outbound Channel?_Resource card](https://www.cognism.com/hubfs/Whatsapp%20for%20outbound_Resource%20card.png)
WhatsApp for Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![B2B Influencers: How to Work With Them to Build a Media Machine](https://www.cognism.com/hubfs/B2B%20influencers_Resource%20card.jpg)
The Ultimate Guide to Working With B2B Influencers
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
Lead Generation
![Best B2B Data Enrichment Tools](https://www.cognism.com/hubfs/Best%20B2B%20Data%20Enrichment%20Tools_Resource%20card.png)
11 B2B Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on thought-leadership
![](https://www.cognism.com/hubfs/Whatsapp%20for%20outbound_Resource%20card.png)
WhatsApp for Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
![](https://www.cognism.com/hubfs/B2B%20influencers_Resource%20card.jpg)
The Ultimate Guide to Working With B2B Influencers
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
![](https://www.cognism.com/hubfs/POV1%20blog_Resource%20card.png)
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
![](https://www.cognism.com/hubfs/SDR%20Personal%20Branding%20101_Resource%20card.png)
SDR Personal Branding: Tips to Build Your Brand in 2024
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
![](https://www.cognism.com/hubfs/Resource%20Card%20(1).png)
How to Expand Your US Business in the UK: 11 Best Strategies
When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.
![](https://www.cognism.com/hubfs/01_resource%20card%20copy%205.png)
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
![](https://www.cognism.com/hubfs/Expanding%20your%20business%20into%20Europe_Resource%20card.png)
Expanding Your Business Into Europe: Cognism’s Mistakes & Successes
We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.