Cognism | Blog | Connect | Thought Leadership (2)

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Marketing

How to Expand Your US Business in the UK: 11 Best Strategies

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Revenue Operations

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

Sales Call Prep: 6 Things to Do Before Every Cold Call

6 Tips to Win at Sales Call Planning

Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!

The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices

The Ultimate Guide to Discovery Calls: Tips and Best Practices

Click for a step-by-step guide to an impactful discovery call! Featuring 8 top tips, best practices, questions to ask and things to avoid.

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Sales

A Sales Follow Up Guide That Increases Your Conversions

Close more deals and build stronger relationships with our sales follow-up guide! Contains actionable techniques and perfect timing tips.

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SDR Manager: A Week in the Life

Step into a week in the life of an SDR Manager. Click to read how Cognism’s own sales leaders manage their team and time in this informative article.

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

B2B Influencers: How to Work With Them to Build a Media Machine

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

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How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

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Lead Generation

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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15 B2B Marketing Trends and Predictions for 2024

What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.

Updating Our SEO Strategy: Money Keywords

What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!

The Ultimate Guide To Working With Internal Champions

The relationship between sellers and internal champions is one of the most important ones in the deal. Find out more in this article.

Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not

Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.

Tired of Cold Call Rejection? Top Tips to Handle Rebuttals

Feeling the sting of cold calling rejection? In this article, Cognism provides its best tips on how to handle rebuttals for better sales calls.

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide

Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

What is Brand Marketing? Definition, Examples, Strategy

In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

Logistics Marketing for C-suite Decision Makers

Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?