Cognism | Blog | Connect | Thought Leadership (4)

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Marketing

How to Expand Your US Business in the UK: 11 Best Strategies

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Revenue Operations

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

Sales Call Prep: 6 Things to Do Before Every Cold Call

6 Tips to Win at Sales Call Planning

Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!

The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices

The Ultimate Guide to Discovery Calls: Tips and Best Practices

Click for a step-by-step guide to an impactful discovery call! Featuring 8 top tips, best practices, questions to ask and things to avoid.

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Sales

A Sales Follow Up Guide That Increases Your Conversions

Close more deals and build stronger relationships with our sales follow-up guide! Contains actionable techniques and perfect timing tips.

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SDR Manager: A Week in the Life

Step into a week in the life of an SDR Manager. Click to read how Cognism’s own sales leaders manage their team and time in this informative article.

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

B2B Influencers: How to Work With Them to Build a Media Machine

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

How Can Marketing Support Sales? (Without Just Taking Orders)POV1 blog_Resource card

How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

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Lead Generation

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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International Business Expansion: Complete Strategy & Example

International business expansion can create new revenue streams and opportunities. But this can come with complications, check out our expansion strategy.

How Data and Revenue Operations Can Empower Sales Teams

Sales teams can leverage revenue operations to enhance efficiency, improve strategies and drive revenue growth. Read this article to find out more!

The Ultimate Guide to eBook Marketing: Strategies for 2024

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.

Ultimate CISO Cold Calling Script: Book Meetings With CISOs

What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.

Selling To The CIO: The Ultimate CIO Cold Calling Script

If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.

7 Sales Mistakes Every Rep Must Avoid (and How to Fix Them)

In B2B sales, solutions matter more than problems. Find out how to fix the most common sales mistakes with Ryan Reisert, founder of Phone Ready Leads™.

The Ultimate Guide to Video Prospecting in Sales

Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.

The Importance of the Qualitative Mindset in Sales

Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.