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Cold Calling
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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Sales
9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
Demand Generation
What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
Lead Generation
18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!
Logistics Marketing for C-suite Decision Makers
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
How to Put the ‘Person’ Back Into Outbound Personalisation
Personalisation is an ever-changing concept. Learn more in this article on how to personalise your sales for more effective outreach.
How to Create Unboring B2B Marketing
B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
