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Cold Calling
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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
![25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]](https://www.cognism.com/hubfs/cold-calling-statistics.png)
Sales
Cognism Drives SQLs for an Environmental Services Company
How an environmental services company uses Cognism to drive SQLs, identify and reach contacts quicker and conduct GDPR-compliant prospecting.
Demand Generation
Does EU Marketing Compliance Give You the Heebie-Jeebies?
Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!
Lead Generation
How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
![Lead Generation Companies & Services [+How to Choose]](https://www.cognism.com/hubfs/Updated-resource-card-2.png)
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.
Tired of Cold Call Rejection? Top Tips to Handle Rebuttals
Feeling the sting of cold calling rejection? In this article, Cognism provides its best tips on how to handle rebuttals for better sales calls.
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!
Logistics Marketing for C-suite Decision Makers
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
How to Put the ‘Person’ Back Into Outbound Personalisation
Personalisation is an ever-changing concept. Learn more in this article on how to personalise your sales for more effective outreach.
