Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![Direct Dial Phone Numbers in B2B Sales](https://www.cognism.com/hubfs/Direct%20Dial%20Phone%20Numbers%20-%20B2B%20Sales%20Guide_Card.png)
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
Sales
![Direct Dial Phone Numbers in B2B Sales](https://www.cognism.com/hubfs/Direct%20Dial%20Phone%20Numbers%20-%20B2B%20Sales%20Guide_Card.png)
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![Resource card for B2B marketing podcasts](https://www.cognism.com/hubfs/EN%20Blog%20Images/B2B%20marketing%20podcasts/B2B-marketing-podcast-resource-card.webp)
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
Lead Generation
![Free Leads: 12 Easy Ways To Get Them For Sales](https://www.cognism.com/hubfs/V1-New-blog-graphics-Resource-card.png)
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on thought-leadership
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GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
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Creating A Data-Driven Strategy: Optimising Your GTM Motion
Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!
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Updating Our SEO Strategy: Money Keywords
What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!
![](https://www.cognism.com/hubfs/The%20Ultimate%20Guide%20To%20Working%20With%20Buying%20Champions_revops-empower-sales-teams-resourcecard.png)
The Ultimate Guide To Working With Internal Champions
The relationship between sellers and internal champions is one of the most important ones in the deal. Find out more in this article.
![](https://www.cognism.com/hubfs/Resource%20card-Is%20Cold%20Calling%20Dead%20Here%20Are%206%20Reasons%20Why%20It%E2%80%99s%20Not-02.png)
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.
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Tired of Cold Call Rejection? Top Tips to Handle Rebuttals
Feeling the sting of cold calling rejection? In this article, Cognism provides its best tips on how to handle rebuttals for better sales calls.
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How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.