Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![Direct Dial Phone Numbers in B2B Sales](https://www.cognism.com/hubfs/Direct%20Dial%20Phone%20Numbers%20-%20B2B%20Sales%20Guide_Card.png)
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
Sales
![Direct Dial Phone Numbers in B2B Sales](https://www.cognism.com/hubfs/Direct%20Dial%20Phone%20Numbers%20-%20B2B%20Sales%20Guide_Card.png)
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![Resource card for B2B marketing podcasts](https://www.cognism.com/hubfs/EN%20Blog%20Images/B2B%20marketing%20podcasts/B2B-marketing-podcast-resource-card.webp)
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
Lead Generation
![Free Leads: 12 Easy Ways To Get Them For Sales](https://www.cognism.com/hubfs/V1-New-blog-graphics-Resource-card.png)
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on thought-leadership
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What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
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Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
![](https://www.cognism.com/hubfs/How%20to%20modernise%20the%20sales%20funnel_Resource%20card%20copy.png)
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
![](https://www.cognism.com/hubfs/What%20is%20revenue%20enablement_revops-empower-sales-teams-pullthrough%20copy%204-1.png)
Revenue Enablement Guide: Strategy & Example
Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.
![](https://www.cognism.com/hubfs/RevOps-lead-routing-resource-card-1.png)
What is Lead Routing and How Does It Drive Revenue Growth?
Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.
![](https://www.cognism.com/hubfs/EU%20Expansion%20How%20to%20Effectively%20Expand%20into%20European%20Regions_revops-empower-sales-teams-pullthrough%20copy%204-compressed.jpg)
International Business Expansion: Complete Strategy & Example
International business expansion can create new revenue streams and opportunities. But this can come with complications, check out our expansion strategy.
![](https://www.cognism.com/hubfs/How%20Data%20and%20Revenue%20Operations%20Can%20Empower%20Sales%20Teams_revops-empower-sales-teams-resourcecard.png)
How Data and Revenue Operations Can Empower Sales Teams
Sales teams can leverage revenue operations to enhance efficiency, improve strategies and drive revenue growth. Read this article to find out more!