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Comparing Cognism vs 6sense 

How does Cognism compare to 6sense?

Here are three reasons why Cognism wins: 

01

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets. 

02

Verified mobiles

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

03

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting.*

Speak to a data expert

In this article, we’ll explain how Cognism compares to 6sense so you can make an informed decision when selecting your next sales intelligence solution.👇Scroll to learn more about 6sense pricing, features, user reviews and more!

What’s the difference between Cognism and 6sense?

6sense is known for its Intent technology. The tool uses AI to match intent data to specific companies using internal Customer Data Platforms that are used in tandem with Bombora intent data. The software offers 10 intent topics, however, for 6sense customers to have additional intent topics, they must also be customers of Bombora. 

Cognism is a proud partner of Bombora and includes 12 topics plus 100 additional topics. 

In 2021, 6sense acquired Slintel to expand its offering to include B2B data. Cognism has been a trusted contact data provider for eight + years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity. This ensures customers connect with the right customers instead of wasting precious time attempting to connect with a large database of incorrect numbers and emails. 

To summarise the key differences:

Cognism
6sense
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
6sense
Teams looking to prioritise leads with technographic data and competitive insights for ABM in the US.
Pricing
Cognism
Unrestricted views/ individual and page-level exporting on all packages.*
6sense
Credit-based & dependent on team size & features.
Integrations
Cognism
Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
6sense
Integrations include Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce. No Pipedrive or Zapier integrations.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 12 countries & notified database.
6sense
GDPR & CCPA compliant & maintains DNC lists.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
6sense
Chrome extension works across company domains and LinkedIn profiles (including Sales Nav). CRMs not supported.
Intent data
Cognism
Bombora intent data.
6sense
Proprietary in-house intent offering.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
6sense
Scheduled CRM enrichment workflows.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.
6sense
Not available.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs 6sense

Cognism

Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to connect with key decision makers and increase revenue month-on-month.

With Cognism, you have acces to Europe’s leading B2B database of senior-level contacts, compliant with GDPR. Features include:

  • International data coverage: EMEA, NAM, APAC. 
  • Exclusive on-demand verified cell phone and email data set Diamond Data®.
  • Next-level mobile phone number coverage in the US.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
  • Faster prospecting with ChatGPT-style textual or voice prompts: Cognism AI Search.
*Subject to a generous fair usage policy

6sense Revenue AI

6sense is an account-based marketing platform that tracks web visitors, identifying prospects based on buying signals and prioritising leads.

It advertises several features to expand a B2B customer base: 

  • Company and people search.
  • Intent data.
  • Account intelligence.
  • Chrome extension.
  • Prioritisation dashboards.

Why not get started with Cognism right away?

Here's 25 free leads for you!

High value B2B data
Global DNC lists check
Phone verification
Verified identity
GDPR compliant

Cognism vs 6sense: Databases

In August 2023, 6sense Revenue AI announced data enhancements across North America, EMEA, and APAC. However, 6sense reviews mention that the data is outdated and confusing with duplicates, and users are unsure of the accuracy. 

Cognism has long been a global data provider with data coverage enhancements occurring regularly.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with verified numbers and emails, the most complete data in Europe and next-level mobile number coverage in the United States.

Where do Cognism and 6sense get their data?

6sense gets its data from the following sources:

  • Personal information given directly via site contact forms, surveys, registering for or participating in events, or by emailing or calling to request products, services, or information. 
  • User-generated content and online activity on the site.
  • Recorded calls, training sessions, webinars, or similar events that you participate in with 6sense.
  • Subscriber-provided information.
  • From third-party providers, partners and integrators who gather data from a variety of sources including data co-ops or publicly-available sources that 6sense uses to develop professional profiles that is compiled into its business database. 

Cognism gathers data via its proprietary data capture methods and machines learning models. Gaps are filled from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and quality B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring quality and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers👇

Diamond Data Landing Page graphic updated-19

* The study was conducted by an independent organisation calling 1,000 contacts' mobiles

What is the difference between 6sense’s intent data and Cognism’s?

6sense uses AI to match intent data to specific companies, using internal Customer Data Platforms in tandem with third-party intent data providers such as Bombora and G2. The software offers 10 intent topics; however, for 6sense customers to have additional intent topics, they must also be Bombora customers. 

Cognism is a proud partner of Bombora and includes 12 topics plus 100 additional topics. It’s collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to purchase. 

  • It considers the historical baseline or typical content consumption when calculating intent.
  • It considers the context and the length of each interaction.
  • Bombora’s dataset is 70% exclusive.

Combining Bombora’s buyer intent with Cognism’s contact data allows you to find, prioritise, and connect the right prospects at the right time. This shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.

“We use Bombora’s intent data in addition to Diamond Data®, and we’re winning clients as a result. We choose an intent topic and target 20 companies per week.” “Cognism is unique in providing the complete package of intent data and verified mobile numbers. It’s a game-changer.”

Read the full case study
Paul Donnachie
Sales Manager EMEA
@Keboola

Quality data & 75% faster prospecting? 

Connect with the right decision-makers and speed up prospecting with Cognism’s AI search.

6sense versus Cognism: Compliance

The 6sense privacy policy states that the tool is GDPR and CCPA-compliant and maintains telephone “do-not-call” and “do-not-mail” lists as mandated by law. There is no mention of what countries these lists cover.  

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
Customers like Corporate Traveller praise Cognism for its commitment to compliance:
Gary James - Corporate Traveller

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that combines GDPR conformity, great coverage of the UK market and delivers constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Read the full case study
Gary James
Head of Sales
@Corporate Traveller
compliance image

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance. Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company." “With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Read the full case study
Richard Caldicott
IT Director
@Henderson Scott

6sense vs Cognism: Usability & integrations

6sense Revenue AI reviews mention great customer support and helpful buyer personas. Users find the platform to have a steep learning curve, and there is a disconnect with integrations. 6sense integrates with a number of tools, including Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce.

Cognism customers speak highly of the interface, usability and support, and are pleased with the integrations. Cognism integrates with Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach and Zapier.

jason-dickson-g2-review
Jason D.

“Cognism gives us great data and helps us build outbound marketing campaigns with additional contact details, which is gold dust for us.”

Posted on
G2
jess-primrose-g2-review
Jess P.

“It's a really easy to use platform and the cognism team have explained it really well and showed us all of the features. The intent feature has been really helpful for me to identify interest within my accounts!”

Posted on
G2
jonathan-bradley-g2-review
Jonathan B.

“The platform is very easy to use and rich in functionality. No data platform is perfect, but my team trust the data in Cognism, which is a big plus. The integration just works, and the chrome extension for LinkedIn contacts is a huge time saver! ”

Posted on
G2
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LeadMining_Leader_EMEA_Leader
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Thinking of switching from 6sense?
Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

Comparing the pricing of 6sense and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Browser Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

6sense Revenue AI pricing

6sense pricing consists of four packages - Free, Team, Growth and Enterprise. 

Packages are credit-based, starting at 50 credits with the Free subscription and based on team size for the other plans. Once credits are used, more will need to be purchased, which creates a scarcity mindset and keeps teams from prospecting efficiently. 

Base packages include access to the following: 

  • Buyer discovery.
  • Contact and company data.
  • List management.
  • Chrome extension.
  • Alerts.

Access to CRM sync, AI actions and models, 6sense and 3rd party intent data, and corporate hierarchy are only available on higher-tier plans. 

**Pricing information for 6sense and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

FAQs about 6sense vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by 6sense, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is a winner.

The cost of 6sense is based on four packages: Free, Team, Growth and Enterprise. 

Packages are credit-based, starting at 50 credits with the Free subscription and based on team size for the other plans.

While 6sense might appear more affordable than other data providers, you must consider the features, compliance, accuracy and coverage of the data you need for your business. 

For instance, not all plans are restricted by credits, meaning that once credits are used up, more will need to be purchased, which creates a scarcity mindset and keeps teams from prospecting efficiently. There is also no verification on-demand service like its competitor, Cognism. 

Cognism pricing offers unlimited contact data credits subject to a generous, fair usage policy. It takes data verification to the next level through its exclusive data asset, Diamond Data®that provides phone-verified mobile number accuracy to help you connect with 87% of your list.

Put Cognism to the test! Speak to a data expert for 25 sample leads based on your ICP!

Cognism is a sales intelligence platform that is one of the best 6sense alternatives. Cognism has been a trusted contact data provider for eight + years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity. This ensures customers connect with the right customers instead of wasting precious time attempting to connect with a large database of incorrect numbers and emails. 

Yes, Cognism is an excellent alternative when comparing 6sense competitors. 

Cognism provides high-quality and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. Many users praise its user-friendly interface, accurate data, and excellent customer service.

Yes, you can! 

A number of companies use Cognism to supplement the data provided by 6sense and to ensure their CRMs have the most up-to-date databases for their teams. 

Here’s how Drift does it:

“Firstly, they use the Drift platform to check which MQAs/MQLs have come from the website. Then, they use 6sense to see which companies in their bucket are showing intent. Cognism is the final touchpoint in the inbound flow, as the SDRs use the database to fill in any missing data points before starting outreach.” 

Drift adds:

“Cognism is at the forefront of our inbound and outbound lead generation. Our sales performance would not be made possible without its excellent data and seamless integrations.”

See how you can use Cognism to enrich Sales Nav records in this quick on-demand demo.

How B2B sales and marketing teams use Cognism

Enough about Cognism vs 6sense Revenue AI. 

What do actual Cognism customers have to say about the tool? 

$30m
in pipeline generated
400+
opportunities created

“Because of Cognism’s data accuracy and the amount and availability of data on the platform, we were able to access and identify the right people to speak to in that market. That then turned into a positive business conversation, which then turned into closed won revenue”

Read the full case study
Andrew Harkness
Head of Marketing @Huboo
124
unique content registrations and uploads on the website
95-98%
email deliverability rate

“The platform generates opportunities that maybe we wouldn’t have got without Cognism. It allows you to hit the right person at the right time. We’ve seen some incredible results”

Read the full case study
Michael Sibley
Digital Marketing Specialist @Protolabs
70%
meetings booked with Cognism's mobile numbers
4000
leads enriched

“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. ”

Read the full case study
Michael Iannuzzi
Director of Marketing & Sales Development @Drift

Try Cognism, a 6sense alternative

Cognism vs 6sense - who to choose? 

Cognism is a 6sense competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!