Comparing Cognism vs 6sense
A quick summary of how Cognism compares to 6sense Revenue AI:
- Verified mobile numbers in less than 48 hours with Diamond Data.
- Quality-driven cell phone numbers in the US (2x more than other providers.)
- Leading EMEA dataset.
- Unrestricted views and individual/page-level exports - subject to a generous fair usage policy.
- Integrations with your existing tech stack, including native Salesforce integration.
- CCPA & GDPR compliance with broad DNC list checks.
- 12 intent data topics with up to 100 additional premium topics.
In this article, we’ll explain how Cognism compares to 6sense so you can make an informed decision when selecting your next sales intelligence solution.
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Key features of Cognism vs 6sense
Cognism
Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to contact the most relevant people and increase revenue month-on-month.
It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:
- Accurate and up-to-date global contact database.
- Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
- A mobile phone number coverage leader in the US (2x more than other providers).
- The most complete data in the EMEA.
- Intent data powered by Bombora.
- Unrestricted views and individual and page-level exporting.*
- Advanced contextual data points and sales trigger alerts.
- CRM and sales engagement integration tools are included in every package.
6sense Revenue AI
6sense is an account-based marketing platform that tracks web visitors, identifying prospects based on buying signals and prioritising leads. It advertises several features to expand a B2B customer base:
- Company and people search.
- Intent data.
- Account intelligence.
- Chrome extension.
- Prioritisation dashboards.
Alternatively, see other Cognism comparisons👇
See what you can do with Cognism
What’s the difference between Cognism and 6sense?
6sense is known for its Intent technology. The tool uses AI to match intent data to specific companies using internal Customer Data Platforms that are used in tandem with Bombora intent data. The software offers 10 intent topics, however, for 6sense customers to have additional intent topics, they must also be customers of Bombora.
Cognism is a proud partner of Bombora and includes 12 topics plus 100 additional topics.
In 2021, 6sense acquired Slintel to expand its offering to include B2B data. Cognism has been a trusted contact data provider for eight + years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity. This ensures customers connect with the right customers instead of wasting precious time attempting to connect with a large database of incorrect numbers and emails.
To summarise the key differences:
Cognism
6sense Revenue AI
Packages to suit business size
Web app
Browser extension
Intent data
Do-not-call lists in US and Europe
Phone-verification/ research on-demand service
Unrestricted views/ individual and page-level exporting
Phone-verified mobile numbers
Compliance status
Cognism vs 6sense: Databases
In August 2023, 6sense Revenue AI announced data enhancements across North America, EMEA, and APAC. However, 6sense reviews mention that the data is outdated and confusing with duplicates, and users are unsure of the accuracy.
Cognism has long been a global data provider with data coverage enhancements occurring regularly. The tool has EU and US research teams, making it a great option for anyone looking to find highly targeted global leads, including NAM and APAC.
Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete coverage in the EMEA and next-level mobile number coverage in the United States (2x more than other providers).
Where do Cognism and 6sense get their data?
6sense gets its data from the following sources:
- Personal information given directly via site contact forms, surveys, registering for or participating in events, or by emailing or calling to request products, services, or information.
- User-generated content and online activity on the site.
- Recorded calls, training sessions, webinars, or similar events that you participate in with 6sense.
- Subscriber-provided information.
- From third-party providers, partners and integrators who gather data from a variety of sources including data co-ops or publicly-available sources that 6sense uses to develop professional profiles that is compiled into its business database.
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.
Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.
However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.
Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles.
Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇
Diamond Data®
More results from fewer calls
Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.
Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.
Comparing the pricing of 6sense and Cognism**
Cognism pricing
Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:
- Don’t want to worry about credits and volume.
- Do want to get the best possible data for their target accounts.
Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.
Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.
Cognism grants all its users access to the following:
- The Cognism web app.
- The Cognism Browser Extension.
- All available integrations.
In addition to this, users can add intent data and Diamonds-on-Demand® to their package.
6sense Revenue AI pricing
6sense pricing consists of four packages - Free, Team, Growth and Enterprise.
Packages are credit-based, starting at 50 credits with the Free subscription and based on team size for the other plans. Once credits are used, more will need to be purchased, which creates a scarcity mindset and keeps teams from prospecting efficiently.
Base packages include access to the following:
- Buyer discovery.
- Contact and company data.
- List management.
- Chrome extension.
- Alerts.
Access to CRM synch, AI actions and models, 6sense and 3rd party intent data, and corporate hierarchy are only available on higher-tier plans.
**Pricing information for 6sense and Cognism is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.
6sense vs Cognism: Usability
6sense Revenue AI reviews mention great customer support and helpful buyer personas. Users find the platform to have a steep learning curve and there is a disconnect with integrations.
Cognism customers speak highly of the interface, usability and support:
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6sense versus Cognism: Compliance
The 6sense privacy policy states that the tool is GDPR and CCPA-compliant, and numbers are checked against DNC lists. There is no mention of what countries these lists cover.
Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:
- TPS/CTPS lists in the UK.
- Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.
If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.
Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.
The platform follows these compliance-based actions:
- A stringent B2B data verification process.
- Ensures all data is legally sourced and of the utmost quality.
- Provides users with a notified database.
Customers like Corporate Traveller praise Cognism for its commitment to compliance:
“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”
Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.
Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:
“Cognism is our comfort blanket when it comes to compliance.”
“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”
FAQs about 6sense vs Cognism
Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.
The quality of its verified mobiles and B2B emails are unmatched by 6sense, as are its extensive features and excellent customer service.
So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is a winner.
The cost of 6sense is based on four packages: Free, Team, Growth and Enterprise.
Packages are credit-based, starting at 50 credits with the Free subscription and based on team size for the other plans.
While 6sense might appear more affordable than other data providers, you must consider the features, compliance, accuracy and coverage of the data you need for your business.
For instance, not all plans are restricted by credits, meaning that once credits are used up, more will need to be purchased, which creates a scarcity mindset and keeps teams from prospecting efficiently. There is also no verification on-demand service like its competitor, Cognism.
Cognism pricing offers unlimited contact data credits subject to a generous, fair usage policy. It takes data verification to the next level through its exclusive data asset, Diamond Data®that provides phone-verified mobile number accuracy to help you connect with 87% of your list.
Put Cognism to the test! Speak to a data expert for 25 sample leads based on your ICP!
Cognism is a sales intelligence platform that is one of the best 6sense alternatives. Cognism has been a trusted contact data provider for eight + years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity. This ensures customers connect with the right customers instead of wasting precious time attempting to connect with a large database of incorrect numbers and emails.
Yes, Cognism is an excellent alternative when comparing 6sense competitors.
Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.
Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.
6sense uses AI to match intent data to specific companies using internal Customer Data Platforms used in tandem with 3rd party intent data providers such as Bombora and G2. The software offers 10 intent topics; however, for 6sense customers to have additional intent topics, they must also be Bombora customers.
Cognism is a proud partner of Bombora and includes 12 topics plus 100 additional topics. It’s collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to purchase.
- It considers the historical baseline or typical content consumption when calculating intent.
- It considers the context and the length of each interaction.
- Bombora’s dataset is 70% exclusive.
Combining Bombora’s buyer intent with Cognism’s contact data, you can find, prioritise, and connect the right prospects at the right time. It shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.
Yes, you can!
A number of companies use Cognism to supplement the data provided by 6sense and to ensure their CRMs have the most up-to-date databases for their teams.
Here’s how Drift does it:
“Firstly, they use the Drift platform to check which MQAs/MQLs have come from the website. Then, they use 6sense to see which companies in their bucket are showing intent. Cognism is the final touchpoint in the inbound flow, as the SDRs use the database to fill in any missing data points before starting outreach.”
Drift adds:
“Cognism is at the forefront of our inbound and outbound lead generation. Our sales performance would not be made possible without its excellent data and seamless integrations.”
See how you can use Cognism to enrich Sales Nav records in this quick on-demand demo.
How B2B sales and marketing teams use Cognism
Enough about Cognism vs 6sense Revenue AI.
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Cognism vs 6sense - who to choose?
Cognism is a 6sense competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.
With Cognism, you get more:
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
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