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Comparing Cognism vs UpLead in 2025

How does Cognism compare to UpLead?

Here are three reasons why Cognism may fit your business better:

01
Phone-verified mobile numbers

Cognism has Diamond Data®, an exclusive on-demand dataset of phone-verified mobile numbers.

With it, you can start meaningful conversations with decision-makers.

02
Leading European B2B database

Boost revenue growth with Europe’s most comprehensive database.

Use it to identify senior-level contacts in new or existing target markets.

03
Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits.

Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).

Book a demo with our team:

Unconvinced? Scroll to see the differences between Cognism vs UpLead 👇

Cognism vs UpLead: What are the key features?

Cognism

Cognism is a B2B sales intelligence platform that provides high-quality, compliant data to help businesses connect with their ideal customers.

It offers a suite of features including:

  • Sales Companion (Web App): Access a vast database of contacts, companies, and buying signals.
  • Sales Companion (Browser Extension): Access company and contact details on LinkedIn and other platforms.
  • Diamond Data®: Phone-verified mobile numbers for B2B contacts.
  • Intent data by Bombora: Identify companies researching topics relevant to your business.
  • Cognism AI Search: Find prospects with ChatGPT-style text or voice prompts.
  • Cognism Enrich: Instant and scheduled CRM enrichment and on-demand CSV enrichment.
  • Seamless integrations with CRMs and sales and marketing tools.
  • International coverage: EMEA, NAM, APAC.
  • Fully GDPR and CCPA-compliant data.
  • Database checked and cleaned against global DNC lists.
  • Fast and friendly support team.
  • Unrestricted access to person and company-level data (subject to fair use policy).

UpLead

UpLead is a B2B contact database. It offers several key features to help businesses get in front of their ideal buyers.

These include:

  • Real-time email verification.
  • Intent data powered by Bombora.
  • API for finding contact information from a domain.
  • Chrome extension with technographics.

While both tools use intent data from Bombora, they have key differences. Scroll to the next section to see a comparison table.

Cognism vs UpLead: What are the key differences?

The main difference between Cognism and UpLead is geographical focus.

UpLead is ideal for businesses seeking a cost-effective solution with a strong emphasis on the US market.

Cognism caters to organisations requiring high-quality, phone-verified contact data with a global reach, making it suitable for international prospecting.

How else does UpLead compare to Cognism? Here’s a summary:

Feature
Cognism
UpLead
Feature
Packages to suit business size
Cognism
✔️
UpLead
✔️
Feature
Chrome extension
Cognism
✔️
UpLead
✔️
Feature
Web app
Cognism
✔️
UpLead
✔️
Feature
Intent data
Cognism
✔️
UpLead
✔️
Feature
Do-not-call lists in US and Europe
Cognism
✔️
UpLead
❌
Feature
Phone verification/research on-demand service
Cognism
✔️
UpLead
❌
Feature
Unrestricted views/individual and page-level exporting
Cognism
✔️
UpLead
❌
Feature
Phone-verified mobile numbers
Cognism
✔️
UpLead
❌
Feature
Compliance status
Cognism
GDPR & CCPA compliant
UpLead
CCPA compliant

Cognism vs UpLead: Who has better data?

UpLead has over 160 million contacts with email addresses and over 16 million company profiles. It doesn’t publicise how many phone numbers it has.

But when it comes to B2B data, quality is much more important than quantity. Millions of business emails and mobile phone numbers are useless if many of them bounce or never connect with decision-makers.

At Cognism, our focus is on providing accurate contact data. Our exclusive dataset, Diamond Data®, contains numbers that we know are correct. Because we called them!

Yes, that’s right - our team dials the number and confirms its accuracy so that when you call, your prospect picks up.

Based on our research, we can guarantee that Cognism’s phone-verified mobiles will connect you with up to 87% of your list.

Here’s what our customers say:

“Cognism’s Diamond Data® is a game-changer because it eradicates the common stumbling block of calling false numbers. On average, 80% of these mobiles are always correct.”
Read the full case study
Pierre Bourguignon SDRManager - Cloudreach
Pierre Bourguignon
SDR Manager @Cloudreach

Cognism vs UpLead: Who’s best on pricing?

Cognism

Choose a package to suit your needs:

  1. Grow, which offers essential contact and company data for prospecting.
  2. Elevate, which combines Cognism’s high-quality data with advanced intelligence and actionable signals.

Both packages include:

  • Contact and company data, including phone-verified Diamond Data® contacts.
  • Target market analytics.
  • Integrations with leading CRMs and engagement tools.
  • No hidden platform fees: You only pay for licenses and add-ons.
  • Onboarding and training: We ensure a smooth and successful start.
  • Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

UpLead

UpLead offers several pricing plans, with prices starting at $99 per month per user. It also offers a 7-day free trial and custom pricing for larger organisations.

It follows a credit-based pricing model; all its plans have monthly credit limits.

Cognism vs UpLead: Who’s best for integrations?

UpLead directly integrates with several CRMs and sales engagement tools, although this is only available on its paid pricing plans. It also connects with thousands of other apps via Zapier.

Cognism integrates with the tools you and your team use every day. You can either take advantage of our direct integrations or use Zapier to seamlessly connect Cognism to your preferred tool. Our integrations are available in all pricing plans.

Here’s what our customers say:

“The integrations between Salesforce, Outreach and Cognism are flawless. The ability to find a prospect, click the contact, redeem the contact details and export the information straight into Salesforce ready for Outreach is revolutionary for an SDR.”
Read the full case study
Sam Butcher - SIA
Sam Butcher
Senior Partnerships Manager @Sales Impact Academy

Cognism vs UpLead: Who’s best for usability?

Cognism and UpLead are excellent options for usability, as they both offer Chrome extensions for sourcing contact data on company websites and LinkedIn.

What makes the Cognism Browser Extension a game-changer for sales reps?

  • It’s connected to a high-quality compliant database of company and contact profiles. Cognism’s mobile data is the most accurate on the market.
  • It works over Outreach, HubSpot, and Salesforce, enabling you to enrich prospect records without leaving those tools.
  • It lets you enrich LinkedIn profiles and Sales Navigator lists, as well as find prospect contact details on corporate websites.

Here’s what our customers say:

“Cognism provides an interface that allows us to take data from LinkedIn in volume and reconcile it with the CRM. The level of targeting is very detailed and precise in the search, which allows us to import both volume and quality.”
Read the full case study
KACIMI_EL-HADI (1)
El-Hadi Kacimi
Business Developer @Axys
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LeadIntelligence_Leader_EMEA_Leader
LeadIntelligence_Leader_Small-Business_Americas_Leader
LeadIntelligence_Leader_Mid-Market_UnitedKingdom_Leader
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LeadIntelligence_MomentumLeader_Leader
LeadIntelligence_Leader_Enterprise_EMEA_Leader (1)

Cognism vs UpLead: Who’s best for compliance?

According to UpLead’s website, the solution does not adhere to privacy laws in countries outside of the United States, and its customers are considered independent controllers of the data they receive using the tool.

So, if compliant B2B data is your number one priority, Cognism has the edge over UpLead.

We built GDPR and CCPA compliance into our platform from day one. We also show a strong commitment to compliance by:

  • Notifying our B2B database to ensure every email on our platform is a business email.
  • Scrubbing mobile numbers against Do-Not-Call (DNC) lists in 13 countries, including the UK, USA, Canada, Australia and New Zealand. That’s more than any other provider!

Henderson Scott invested in Cognism and quickly saw the impact of having quality, compliant data:

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism vs UpLead: FAQs

What is the best UpLead alternative?

UpLead is a good no-fluff B2B prospecting platform.

But Cognism is the better choice for businesses looking for a lead generation platform offering up-to-date, accurate data in an easy-to-use interface.

Its verified mobiles and B2B emails are unmatched by UpLead, as are its user-friendly interface and excellent customer service.

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to UpLead?

Yes, Cognism is an excellent alternative when comparing UpLead competitors.

Cognism provides highly accurate and up-to-date contact information. It helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism receives overwhelmingly positive reviews from its users. Many users praise its data quality and robust integrations:

“Cognism is the market leader in terms of accuracy, performance, and speed. I have a big love for Cognism!”
Read the full case study
HEADSHOT_CORALOGIX Assaf Shutan
Assaf Shutan
Regional Sales Manager @Coralogix

How accurate is UpLead’s data?

UpLead claims to have 95% data accuracy.

However, it states the following in its Terms and Conditions:

“We do not warrant the accuracy, completeness, or usefulness of this Data or information. Any reliance Customer places on such Data information is strictly at Customer’s own risk.”

In terms of Cognism’s data accuracy:

  • Our phone-verified numbers can connect you with up to 87% of your list.
  • We have the most complete dataset in Europe.
  • Strong mobile number coverage in the US (more accurate numbers than most other providers).
“We evaluated Cognism’s leading competitors and found Cognism had the best mobile coverage and email quality. Not only did they have the best data coverage, but also led the way in compliant data screening against multiple Do Not Call Lists.”
Read the full case study
1655463703332
Elliot Mitchell
Founder and CEO @Gradfuel

Is UpLead cheaper than Cognism?

Outwardly, UpLead has more affordable pricing options than Cognism. It offers a 7-day free trial and paid plans starting at $99 per user per month. At first glance, it may appear to be better value for money compared to Cognism.

However, UpLead uses a credit-based pricing system. Meaning that as soon as your team runs out of credits, you will need to purchase more. One credit equals one contact in UpLead’s system.

Data enrichment, technographics, intent data, and API access also come at an additional cost. So you can see how the price of using UpLead can quickly go up.

In contrast, Cognism’s data is unrestricted; all license types include unrestricted access to data and individual and page-level exports (up to 25 profiles at a time). It’s subject to a generous fair usage policy. This offers more value to sales teams, especially heavy diallers.

All Cognism packages include key features and integrations designed to make prospecting as efficient as possible. There are no hidden platform fees; you only pay for licenses and add-ons.

“Our lead quality has improved and we don’t waste time and money on having conversations with the wrong people. The return is fantastic and the amount of reach you can get for the cost is huge. Cognism is great value for money.”
Read the full case study
1728859331514
Brian Scanlon
Owner and CEO @Posted Social

Cognism vs UpLead: Who wins?

Cognism and UpLead are ideal sales intelligence tools.

But of the two, only one provider gives you...

  • More phone numbers that connect with decision-makers.
  • Unrestricted access to contact data.
  • Industry-leading compliance standards.
  • Advanced buyer intent data.
  • Easy integrations with your whole tech stack.

Talk to Cognism today! Click 👇 to get started.

Book your Cognism demo