What is Sales SaaS Software

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SaaS (software as a service) is a type of software hosted and managed by a single provider or software company. Customers can access the software online. The software is usually serviced and supported by the provider’s own product engineers and customer success team.

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SaaS is hosted, secured, and updated by the SaaS company. The model is synonymous with more cost-effective solutions than traditional software, and benefits from easier and more frequent upgrades and smoother integrations. SaaS products tend to be more user-friendly, and easier to be updated or added to compared to CPU-based applications.

SaaS sales is the process of selling web-based software to customers. SaaS salespeople focus on acquiring new customers and upselling or retaining current clients. At one end of the spectrum there are numerous self-service entry level SaaS solutions, while at the enterprise end there is a need for field sales to sell applications costing in excess of £100,000 per year (or sometimes lower).

With enterprise SaaS solutions, the sales cycle can be long and demands close involvement from Sales and Marketing before the customer is ready to buy.

Marketing nurtures each lead until they are “sales qualified” (i.e., a SQL - Sales Qualified Lead). Then, a salesperson follows up with the B2B prospect to determine the next steps. Just because a lead is sales qualified doesn't mean they're ready to buy - or even ready for a demo, but it does mean a conversation has taken place and a need has been established.

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There are numerous advantages to using SaaS:

  • Lower up-front cost - SaaS is usually subscription-based and has no up-front licence fees. This results in lower initial costs. The SaaS provider manages the IT infrastructure that runs the software, which brings down fees for hardware and software maintenance.

  • Quick set up and deployment - SaaS applications are already installed and configured in the cloud. This minimises the delays which often result from traditional software deployment.

  • Easy upgrades - The SaaS providers deal with hardware and software updates, deploying upgrades centrally to the hosted applications. This removes workload and responsibility from the customer.

  • Accessibility - All you need to access a SaaS application is a browser and an internet connection. This is generally available on a wide range of devices and from anywhere in the world, making SaaS more accessible than the traditional business software installation.

  • Scalability - SaaS providers generally offer many subscription options and the flexibility to change subscriptions as and when needed, e.g., when a business grows, or more users need to access the service.


Cognism is a SaaS solution that provides a suite of lead generation and data enrichment services, via our platform. The two main Cognism products - Prospector and Refresh - are hosted online by Cognism and gave our clients access to an extensive B2B database of business and company profiles as well as tools to facilitate outreach.

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Our clients can log in to the native Cognism environment online and explore our broad B2B data asset. In addition to our SaaS sales products, Cognism has engineered a proprietary AI engine - Revenue AI. This technology manages the Cognism database, which is composed of 5.6 billion data points which update in real-time as prospects change jobs and companies. Cognism is a fully GDPR-compliant SaaS sales solution and all the data matched by our tools is verified for compliance.

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Why use Cognism


Cognism’s SaaS sales solutions are ideal for B2B sales and marketing teams looking to generate leads in a more efficient way. Cognism guarantees high-quality, GDPR-ready data for B2B organisations, from startups to enterprise companies. Cognism provides data, insights, analytics and support to help B2B firms to grow their revenue. Our mixture of data and AI, delivered in the SaaS model, has created a new, industry-defining category: Revenue AI.

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Our Products

Cognism Prospector is a GDPR compliant lead generation and outbound SaaS sales automation solution, powered by our patented Revenue AI technology. It provides SaaS salespeople with a more efficient way to prospect, generating contact data at scale and streaming new opportunities into the funnel.

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Cognism Refresh is a powerful platform for managing all data enrichment needs for your SaaS Sales team. Our pioneering Revenue AI seeks out and targets stale data, filling in any missing gaps in your CRM records and providing you with valuable, actionable information.


Use Cognism’s native interface or integrate our SaaS sales products with your preferred CRM, including major providers such as Salesforce, HubSpot, Microsoft Dynamics and Pipedrive.