Having access to accurate and reliable email lists is crucial for building connections, driving sales, and growing your business.
But finding the right B2B email list provider can feel overwhelming.
That’s why we’ve created this comparison of the best B2B email list providers, helping you make informed decisions to power your outreach campaigns.
Let’s start👇
1. Cognism
Cognism is the ideal provider to buy email lists from for B2B sales and marketing teams prospecting in multiple territories.
It offers an easy-to-use interface and high-quality B2B data which makes it easy for teams to identify key accounts, hit quota faster and build a successful pipeline.
With the platform, you can generate leads based on set parameters, so you can ensure the emails you receive will fall within your total addressable market.
What’s more, Cognism email databases are compliant with GDPR and CCPA privacy laws, making Cognism as safe as it is effective.
Thanks to the Cognism Chrome Extension, you can easily enrich LinkedIn profiles and Sales Navigator lists.
Take the platform for a spin with this interactive product tour, and see how easy Enrichment is 👇
Best for:
Larger teams who prioritise compliance and want to reach key decision-makers in Europe.
Features:
- Verified B2B emails to expand your email marketing audience.
- Phone-verified cell phone numbers to help you connect with 87% of your list.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Intent data by Bombora.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
- Fast and friendly support team.
*Subject to a generous fair usage policy
What customers say:
Global Head of Revenue Operations @ComplyAdvantage
Pricing:
- Packages suitable for individual prospecting with unrestricted views and individual and page-level exporting (up to 25 records at a time)* are available in all packages.
- Custom packages with add-on credits for teams with operational workflows which need bulk-list building and exporting.
- No extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages.
- Manually verified cell phone numbers (Diamond Data®) and intent data powered by Bombora as add-ons.
Want a quote? Click the button below, or check out Cognism’s pricing page.
2. Kaspr
Kaspr is an email list provider that offers instant access to emails so sales and marketing teams can build powerful B2B data lists.
Use it for individual prospecting on LinkedIn. It’s an affordable solution for recruiters and SDRs who want access to fresh European contact data.
Kaspr has a LinkedIn Chrome Extension that helps generate leads by displaying a prospect’s contact information when you visit their profile. You enrich your B2B email database by sending contact info straight to your CRM.
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Best for:
SMBs and ICs looking for verified and fresh European contact data.
Features:
- Free version.
- Contact enrichment from a LinkedIn people search, group or event.
- Seamless experience across the Chrome Extension and web app.
- Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Data is checked and verified against 150 sources.
- 120M+ European contacts.
- Data coverage spans the US, Europe and APAC.
- GPDR and CCPA aligned.
- Lead organisation using lists and notes.
- Team analytics.
- Request data with a waitlist.
Pricing:
Kaspr offers a free plan for new users. The paid plan starts at $49 per user per month.
With its self-service business model, you can start selling from day one—and sign up without a credit card!
3. ZoomInfo
ZoomInfo’s database offers extensive email addresses and firmographics. Its suite of business intelligence tools includes detailed company profile insights, including revenue, technology usage, number of employees, and more.
Like many email providers on our list, ZoomInfo pricing is credit-based, and while ZoomInfo has expanded its database into Europe, its global data and certain features come at an extra cost.
Best for:
Businesses who aren’t concerned about cost and looking for an all-in-one solution in the US.
Features:
- Suite of tools and add-on packages.
- Chrome extension.
- Intent data.
Pricing:
ZoomInfo pricing must be requested from the website and follows individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools are factors in each pricing plan.
If you’re keen to expand your audience into Europe, the best email list providers are Kaspr for SMBs and Cognism for larger businesses.
Just ask Lead Forensics😉:
CEO @Lead Forensics
4. Lead411
Next on our list of email providers is Lead411. It offers company, employee, and buyer intent data as well as features for sales and marketing.
The provider has functionality for refining searches with sales triggers and a Chrome Extension, making it easier to hit your monthly contact allocation.
Best for:
Businesses looking for a cost-effective prospecting tool with US coverage.
Features:
- Buyer intent data.
- CRM Enhancer.
- Lead scoring.
- Multi-channel campaigns.
Pricing:
Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.
5. D&B Hoovers
If you’re looking for email lists for sales, D&B Hoovers™ is a good option because of its customisable list building. While its GDPR status is unclear, this tool does offer intent data.
Best for:
Enterprise companies focusing on company-level data.
Features:
- Customisable lead list building.
- Risk management analytics.
- Intent data.
Pricing:
You’ll need to fill out a form on the D&B Hoovers™ website for pricing information.
6. UpLead
UpLead is a B2B prospecting platform where you can find B2B contact data. It collects data by analysing public domains and supplementing it with data from third-party vendors.
Contacts are filtered by job title, location, company size, and industry. However, only one user can log in on lower pricing tiers.
Best for:
SMBs and mid-market companies who want a flexible prospecting tool.
Features:
- Data enrichment.
- Technographics.
- Intent data.
- Chrome Extension.
Pricing:
UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.
Precise pricing information for UpLead can be requested directly from the website.
Expanding into new markets?
Drop manual processes and drive quality data adoption with Cognism’s AI search:
Cognism AI Search accelerates your route to revenue and supports your growth in new markets.
- Three routes to prospecting: text-to-command search, direct or account search and voice search.
- Voice search has multilingual support.
- Create B2B email lists brimming with quality data faster.
7. Hunter.io
Hunter.io is on this email providers list because it has a publicly available database of business email addresses. It also automates email campaigns, but it doesn’t offer direct dials or intent data.
It’s a nice option if you want to automate your email outreach.
Best for:
Finding and verifying email addresses related to a domain.
Features:
- Email searches and verifications.
- Domain search.
- CSV exports.
- Cold email scheduling and tracking.
Pricing:
Choose from Free, Starter, Growth and Business plans. Subscriptions include unlimited team members who share common quotas.
You’ll find up-to-date pricing information on Hunter.io’s website.
8. Snov.io
Snov.io is a sales toolbox and CRM platform. Users can build B2B email lists, search through its lead database, or conduct a bulk domain search.
Snov.io also offers a Chrome Extension, like our top two B2B email list providers, Cognism and Kaspr. It helps you find emails on company websites, LinkedIn profiles, and other online sources.
Best for:
Automated email outreach.
Features:
- Chrome extension.
- Bulk email verifier.
- Email drip campaign management and automation.
Pricing:
Packages include Trail, Starter, Pro or a Managed Service.
You can find accurate Snov.io pricing directly on the website.
9. AeroLeads
AeroLeads offers a Chrome Extension that can be used on LinkedIn, CrunchBase, AngelList, Xing, and more.
It’s similar to the Cognism Chrome Extension, which allows you to click on any LinkedIn profile and generate contact information.
AeroLeads also offers an email verifier tool for your email marketing lists.
While AeroLeads claims it’s GDPR compliant, it provides personal data. While having access to a prospect’s personal data can be exciting, it can require different levels of consent and compliance obligations.
Best for:
Simplifying lead generation.
Features:
- Chrome extension.
- Email verifier and finder.
- CRM integration.
Pricing:
AeroLeads provides Take Off, Climb, Cruise, and Enterprise pricing plans with limited credits and users.
You can request precise pricing information for AeroLeads directly.
10. Megaleads
With the promise of 97%+ accuracy, a minimum of 85% deliverability, and a low cost, MegaLeads is a solid provider of business contact lists.
MegaLeads claims to have one of the richest and most accurate USA executive databases, packed with full-record B2B prospects’ email addresses and phone numbers.
Best for:
Buying email lists for lead generation in the US.
Features:
- Verified data.
- CSV file downloads.
- Credit rollover.
Pricing:
Megaleads offers a free trial with unlimited searches but no credits and three credit-based pricing packages: Silver, Gold and Platinum.
You can find the most up-to-date pricing on the website.
11. Medicoleads
Medicoleads is an email list provider that connects marketers with healthcare professionals.
According to their website, they have the biggest, most reliable, and affordable medical mailing list - consisting of medical professionals from 120+ countries.
Medicoleads’ policies state 85% email deliverability and 95% accuracy on other data fields.
Best for:
Healthcare industry-specific data.
Features:
- Data segmentation.
- Customisable data attributes.
- CCPA, GDPR, CAN-SPAM, CASL, ACMA and EDPS compliant.
Pricing:
You’ll need to request a quote from Medicoleads for pricing.
12. Blue Mail Media
Blue Mail Media’s data pool claims to have 500M+ B2B records across multiple regions and industries.
They offer to design your email content, schedule campaigns, and track progress, providing end-to-end email marketing services.
The B2B email and mailing list provider configures its customised data according to industry, geographic region, demographics, and the size of the prospective market, among other factors.
Best for:
Businesses looking to buy or rent international lists for email marketing.
Features:
- Data cleansing.
- CRM enrichment.
- End-to-end email marketing services.
Pricing:
You can request a call back to discuss pricing on the website.
13. Thomson Data
Thomson Data is a B2B email list provider which follows CCPA & GDPR-compliant practices.
They also offer some technology insights - such as cloud services, ERP, CRM, accounting, and productivity solutions.
Best for:
Industry-specific email lists.
Features:
- Technographic data.
- CCPA & GDPR Compliant.
- Custom list building.
Pricing:
You’ll need to contact Thomson Data for details.
14. CloudLead
The last of our email list providers is CloudLead. It offers twenty free contacts. Its solution integrates directly into your CRM and claims to have 100% verification.
Best for:
Scalable lead generation.
Features:
- Data enrichment.
- Custom sales triggers.
- Email open predictability score.
Pricing:
You can contact Thomson Data for details.
Email list providers FAQs
What is a B2B email list?
A B2B email list is a contact list that contains B2B email addresses. They can either be grown organically or they can be bought from a B2B email list provider. The former relies on manual prospecting to collect and collate data, whereas the latter automates the process, improving efficiency.
Why choosing the right email list provider matters
An accurate and up-to-date email list can:
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Boost your email deliverability rates.
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Help you reach decision-makers in your target market.
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Saves time by cutting down on manual lead generation.
Choosing a poor-quality provider, however, can lead to bounced emails, wasted budgets, and a damaged sender reputation. That’s why selecting a trusted B2B email list provider is essential for prospecting success.
Factors to consider when choosing a B2B email list provider
When evaluating email list providers, keep these criteria in mind:
Data Accuracy:
Look for providers with high data accuracy rates to avoid bounced emails.
Compliance
Ensure the provider adheres to GDPR, CAN-SPAM, and other applicable regulations.
Customisation
Can the provider tailor email lists to your specific target audience?
Integration options
Verify if the lists integrate with your CRM or marketing automation tools.
Support
Reliable customer support can be a lifesaver when you encounter issues.
Tips for using B2B email lists effectively
1. Verify the data
Even with trusted providers, double-check your lists to ensure accuracy. Some include a verification on-demand service to save you a step.
2. Segment your audience
Divide your email lists based on factors like industry, job role, or region to send more targeted messages.
3. Comply with regulations
Always follow GDPR, CAN-SPAM, and other laws to protect your business.
4. Personalise your outreach
Use data insights to craft personalised emails that resonate with recipients.
5. Monitor performance
Track metrics like open rates, click-through rates, and bounce rates to refine your campaigns.
What is the best B2B email list provider?
If you want broad-coverage, high-accuracy, and compliant B2B email lists, then Cognism is for you.
James Ski, Founder and CEO of Sales Confidence, says about the platform:
“Overall, we saw a 104% increase in engagement rates compared to when we hadn’t used Cognism. Our website traffic over the campaign period increased by 255%. In total, Sales Confidence received 104 opportunities from Cognism. The platform is now an integral part of our growth mission.”
Not only does it help teams increase email engagement while bringing in more revenue opportunities, but it also:
- Assists email outreach with GDPR-compliant data lists for complete confidence.
- Includes unrestricted views and individual and page-level exporting.
- Offers global coverage and easy integration.
Whether you’re prospecting in EMEA, AMER, or any other territory, we ensure that dead ends don’t hold up your sales and marketing teams and that you can reach relevant decision-makers in high-value accounts.
Where can you buy a B2B email list?
Whether you’re looking to buy leads or an email list, there are a number of B2B email list providers to choose from. But while many promise to save sales reps time and improve efficiency, some include bad data that hampers prospecting. And ultimately, the less accurate your email list is, the less effective and time-consuming your cold outreach will be.
Here are some key criteria you should be aware of before assessing your options:
- Cost
- Additional features
- Data quality
- Compliance measures
- Sales triggers and company data
- Usability
Why should you use B2B email lists?
There are different reasons to use B2B email lists, depending on your use case:
Sales
B2B sales teams waste a lot of time trawling the web to find prospect email addresses, which are often inaccurate and out of date.
Email lists, on the other hand, can provide sales reps with timely, verified B2B data that they can use to support their cold emailing efforts.
Using a compliant B2B email list, sales teams can increase the number of meetings booked and grow pipeline in record time.
An example of this is when EdTech used Cognism’s validated B2B emails to create £5.8 Million of pipeline in a day!
Marketing
Every data-driven marketing team’s goal is to increase open rates and build a pipeline of quality MQLs. Promoting digital and physical events helps achieve and exceed marketing KPIs.
What’s more, quality B2B email lists for marketing help teams build their business contact database while speeding up the implementation and reach of campaigns.
Ready to expand into global markets?
Don’t let a lack of quality, compliant business emails slow down your expansion. Generate the Asia Pacific business email list and browse compliant European email database to scale and win more deals globally.
Book a 15-minute call with our team to learn how one of the top email list providers, Cognism, can assist your expansion plans 👇
