We talk to our current and prospective customers about the challenges sales reps encounter while prospecting to Chief Technology Officers.
Their challenges are usually broken emails, the need for accurate mobile numbers, outdated buying signals, and insufficient filtering options.
These all lead to wasted time and money and a few nervous breakdowns!
As a contact data provider, we want our customers to be able to generate accurate CTO email lists for efficient prospecting.
Find out how Cognism stacks up against other providers.
Cognism is a premium sales intelligence platform that assists more than 2,000 revenue teams in finding and connecting with the right prospects.
The platform lets you generate CTO lists on demand, revealing their verified email addresses and cell phone numbers. Use seniority and job title filters to narrow your search results in Cognism’s contact database and create a targeted CTO email list.
You can also prioritise prospects managing technology operations thanks to intent data, sales events triggers (i.e. job change), and technographics.
After building the CTO lead list, you can easily export it into Salesforce, Outreach, and other sales enablement tools to start your email campaigns.
If you’re mainly prospecting on LinkedIn, Cognism’s browser extension allows you to enrich CTOs’ LinkedIn profiles and Sales Navigator lists. You can also use it to reveal prospects’ contact details on corporate websites.
💡 Try calling prospects if they ignore your emails. Check out Cognism’s CTO cold calling scripts and tips on selling to them.
2. Kaspr
Kaspr is a B2B prospecting tool that helps sales teams easily access Chief Technology Officers’ email addresses on LinkedIn. With their Chrome extension, you can retrieve real-time contact information from LinkedIn and organise CTO leads in the dashboard.
Kaspr also allows users to map out the entire LinkedIn workflow, from connection requests to integrations. But, it doesn’t have a platform to build CTO email address lists.
See how Kaspr stacks up against Cognism.
💡 Check out some lead generation techniques for tech companies.
Lake B2B is another CTO mass email list provider that finds email addresses in publically available sources. It also offers various marketing services to help sales and marketing teams reach their target audience.
Thomson Data is a US-based company that has recently joined Datarade. It offers pre-built and customised CTO email lists. They cover a range of industries, from geospatial to financial to manufacturing email database.
It sources its CTO email database from business directories, conferences, Yellow Pages, government records, and more.
InfoCleanse is a global data solutions provider. Their services range from data appending, verification, cleansing, and more.
The tool has a vast database and offers pre-packaged and custom-made CTO mailing lists. They cover industries across the US, Europe, and APAC, like Technology, Healthcare, etc.
Ampliz is a company and contact database that includes CTOs’ emails and direct dials. It focuses on the APAC region and the healthcare industry.
Ampliz sources data from publicly available records and third-party data vendors.
Use company, geographic, and industry filters to create custom lists of CTOs’ emails.
An all-in-one email outreach platform, Hunter.io helps B2B salespeople create a CTOs’ email database and verify addresses as accurate.
To use its name-based email finder, type in the Chief Technology Officer’s name and their company’s domain name, then click search.
You can also bulk search for and verify emails by uploading a TXT or CSV file of your leads.
Apollo.io is a lead intelligence and sales engagement platform that helps salespeople find, email, call, and nurture B2B leads.
With its Prospect feature, you can use its B2B database, ICP search, and 65+ filters to build targeted C-level executives’ email lists, including CTO email lists.
Check out this Apollo.io alternatives list.
RocketReach is an email lookup tool which lets you build a CTOs’ email database.
Users can find emails of target leaders in tech or bulk download lists of leads that meet their specific criteria.
You can also uncover email addresses connected to social media profiles via a browser extension. But it might not be best for supplying lead phone numbers.
Engaging high-profile prospects in ABM campaigns can significantly increase the average deal amount and the company’s revenue. All you need is a tailored CTO email list and additional B2B data to personalise your emails – think of intent data, sales triggers, and technographics!
You can gather all these data points using Cognism Prospector:
If you want to create a super-specific ABM campaign tailored to a series of concrete events, go the extra mile by leveraging Cognism’s company event triggers to filter them down to dates and other criteria.
Once you generate CTO lead lists, export them to Salesforce, Outreach, or another tool you use.
For example, a PropTech company, Metikus, uses the Cognism platform to find the best accounts that fit their ICP. They use the hiring trigger to search for organisations hiring for relevant job titles in the last six months. This gives them a clear indication that the business is looking to scale in their space.
They also track 25 intent topics to filter their ICP and discover companies in demand for their services. They also use Cognism’s email addresses for LinkedIn paid ads.
An average CTO typically gets dozens of emails per day. They will likely ignore or simply miss your email.
In this case, your best bet would be directly calling the lead. As many as 57% of C-level and VP buyers across industries prefer the phone call versus directors (51%) and managers (47%). But ensure you call them using verified mobile data rather than direct dials to avoid gatekeepers and answering machines.
Cognism’s Diamond Data® is a premium cell phone numbers dataset. We manually check each mobile number to make sure you connect with the right prospect. With Diamond Data®, you can:
Connect with 87% of your list.
We also clean the numbers from global DNC lists from the following countries: the USA, Canada, Australia, Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden, and TPS/CTPS in the UK.
Get an overview of Cognism Diamond Data®. 👇
After you create a CTO contacts email list, don’t bombard them with a series of campaigns. Prospecting to them requires a strategic multi-channel approach with a lot of preliminary preparation. Use the tips below for maximum efficiency.
Collaborate with subject matter experts in tech to gain industry insights and deliver thought leadership content to showcase your expertise. It will boost your credibility, and technology leaders will take your advice/offers more seriously.
Not every CTO on your email list will need your service. Use Cognism’s intent data to identify accounts actively searching for your product or service and target key decision-makers when they’re ready to buy.
Show immediate value by clearly explaining how your product or service can address the specific pain points and challenges the tech executives face in their company.
Top tip! Focus on the long-term value rather than quick wins.
If you have mutual connections, ask them for a warm introduction. This will break the ice between you and the CTO on your email list. Or mention that person X recommended contacting them.
Buying a new product or service is an investment. That said, you need to convince a company’s technology leader that your offer will likely translate into more money or other business goals.
Share success stories or case studies from clients who achieved measurable ROI with your solution. Quantify the benefits of your solution; provide numbers or percentages if possible.
💡 Grab our cold email templates to impress your target CTOs!
There are several tactics for finding contact information for free - using freemium plans of sales intelligence tools or doing manual research.
Some email finder tools, such as Kaspr, have freemium plans. For example, Kaspr offers unlimited B2B emails if you invite three colleagues to try their platform.
Alternatively, you can create CTOs’ lists manually. It involves analysing their LinkedIn profiles and finding the email addresses from their profiles. Some of them might include their email, contact info, or featured posts in their bios.
You can also try your luck by guessing email patterns; firstname.lastname@company.com or firstinitial.lastname@company.com are two of the most common formats.
💡 Find out the best places to find free business leads.
Still not sure how to approach the CTO by email? Four actionable tips wait for you 👇
Tailor your message to the CTO’s role, industry, or specific pain points that you’re aware of. Be authentic and show that you’ve done extensive research.
Examples include:
Include testimonials, case studies, and references to notable clients. This builds credibility and demonstrates your capabilities. It encourages decision-makers to consider your offering.
A professional email signature is critical for anyone wanting to make a good impression, build credibility, and streamline communication.
A good email signature should include essential contact information, such as your business address, phone number, website, and a personalised CTA.
CTOs often attend offline and online industry events and conferences. They’re excellent places to connect with technology executives in person and a great way to compel them to respond to your email.
How does it work?